About Anchanto:.

- At Anchanto, our mission is to revolutionize eCommerce operations for businesses of all sizes by providing innovative and intelligent SaaS platforms.

- We strive to simplify backend eCommerce processes, making them simpler, faster, and scalable.

- Our vision is to transform the eCommerce landscape in the region and become the most customer-centric company in our domain.

- We have a diverse and multicultural team that thrives on creativity and collaboration.

- At Anchanto, every team member enjoys the freedom and opportunities to realize and explore their full potential.

- We take great pride in crafting excellent and robust products that can reshape how businesses approach eCommerce management.

- Our focus is on delivering enchanting experiences to our customers as we work towards becoming the top customer-centric company in our industry.

- Join us as we drive positive change and shape the future of eCommerce.

The Role (Describe the role):.

- We are looking for a dynamic, creative, and strategic Director of Content & Communication to design and scale the engine that fuels Anchanto's organic demand and strengthen our brand.

- You will own campaigns, thought leadership, and communications across multiple markets with clear objectives: generate organic demand, build brand affinity, and increase our reach and influence.

Key Responsibilities:.

Content & Demand Generation:

- Develop and execute comprehensive content strategies that drive organic demand across multiple markets and channels.

- Own Anchanto's thought leadership agenda, creating content that positions us as a category leader.

- Design and execute the content funnel: from blogs, whitepapers, and case studies to webinars, videos, and podcasts.

- Act like a media company: develop content series, campaigns, and content frameworks that can be adapted across different regions and languages.

- Optimize content for SEO/GEO and organic discovery to maximize reach and engagement.

- Maintain and govern a centralized campaign and content calendar to ensure alignment across global and regional teams, avoid overlaps, and optimize sequencing.

Campaign Management & Strategy:

- Translate company priorities into integrated marketing campaigns with clear ICPs, messaging, funnel design, and asset mapping.

- Partner with Sales, KAM, and Regional Marketing teams on enablement materials to maximize demand capture.

- Review campaign performance and derive insights to optimize future cycles.

Communication & Brand:

- Own all corporate communications: social media, PR, analyst relations, and email marketing.

- Build a consistent and authentic brand voice that resonates across 12+ markets and multiple languages.

- Strengthen Anchanto's brand identity, ensuring tone and messaging are aligned across channels.

- Manage and expand media relations, driving coverage and thought leadership in key markets.

- Partner with leadership to amplify Anchanto's story externally and internally.

- Track and act on industry trends in SaaS, retail, and supply chain to keep Anchanto's content and communications ahead of the curve.

- Management & Content Ops.

- Lead, mentor, and grow a team.

- Establish clear KPIs for organic demand generation, content performance, and brand reach.

- Build scalable Content Ops processes: editorial calendar, workflows, localization, agency coordination, and reporting.

- Manage tools and platforms (CMS, analytics, project management, AI/automation).

- Collaborate with cross functional teams to build scalable localization frameworks and adapt global narratives to fit regional nuances.

Requirements:

- Demonstrated track record of driving demand through content, campaigns, and SEO in B2B SaaS, B2C, or media environments.

- Experience leveraging AI tools and technologies in content creation and communications to drive efficiency and impact.

- Strategic thinker with hands-on execution ability.

- You can set the vision and roll up your sleeves to make it happen.

- Strong knowledge of brand development and communications across multiple channels and touchpoints.

- Proven experience leading campaigns and communications across multiple countries and languages.

- Ability to create engaging narratives that speak to individuals, not just companies, bringing humanity to B2B communications.

- Experience managing and developing teams, as well as working with external agencies and partners.

- Passion for following and leveraging emerging trends in content, technology, and communications.

- Knowledge of e-commerce, retail, or supply chain ecosystems is a plus.