Analytics Vidhya - Digital Marketing Specialist

We are looking for an experienced, passionate and creative Digital Marketing Rockstar to join our dynamic and growing team at Analytics Vidhya.

As a digital marketer, you will be responsible for developing, implementing and executing Lead Generation strategies in order to increase the leads funnel via digital marketing channels for our courses and programs through all digital channels.

You will be working closely with the Product, Sales & Operations teams in this role.

Responsibilities & Duties

- Develop, execute and manage performance marketing strategies for Lead Generation for courses and programs.

- Achieve the lead generation KPIs.

- Funnel Management (nurture & convert leads via campaigns).

- Copywriting & Landing page management Landing Pages and specific programs / Initiatives.

- Collateral creation Design & feedback + changes.

- Distribution of collaterals and product awareness / Lead awareness / Generation.

- Stay up to date with latest digital marketing trends, best practices and technologies.

- Work with content team and designers to ensure the content that has been created is informative and appealing to users.

- Communicate with influencers via social media to create a strong network of brand ambassadors.

- Lead Generation through Influencer Marketing.

- Understand competitive landscape and strategies that competition is using for lead generation and funnel management.

- Present results to Senior Management and suggest improvements for increasing leads and across all digital channels.

Requirements (Qualifications & Work Experience)

- At-least 2-4 years of experience as a Digital Marketer (Lead Generation through email and other channels) or in a similar marketing role (preferably in Edtech or e-commerce industry).

- Good knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, Telegram, Google+ and other social media channels.

- Understanding of web traffic metrics, campaign monitoring etc (Google Analytics, SEO).

- Experience with doing audience and user/buyer persona research.

- Familiarity with web design and publishing.

- Critical thinker, problem-solving and multitasking skills.

- Excellent time-management skills, strong interpersonal, presentation and communication skills.

- Educational Qualification (Graduation degree Mandatory).