Analytics India Magazine - Assistant Manager/Manager - Marketing Analytics

The Smart Cube was created as a new kind of business, one that would make sense of the reams of data being generated. Back in 2003, the world was a very different place - the consumer internet was less than 10 years old and the smartphone was still a novelty. In today's Intelligence Age, the world's best businesses have no choice but to continuously strive to become smarter.Our clients hold the key to this and are today harnessing the power of The Smart Cube's solutions to unlock new innovation and profit streams. Since then it's been quite a journey.

Job Description :

Marketing Analytics - Senior Analyst/Asst. Manager/ Manager

Experience : 2- 8 years

Roles and responsibilities :

- Act as a lead analyst on various data analytics projects aiding strategic decision making for Fortune 500 / FTSE 100 companies, Blue Chip Consulting Firms and Global Financial Services companies

- Understand the client objectives, and work with the PL to design the analytical solution/framework. Be able to translate the client objectives / analytical plan into clear deliverables with associated priorities and constraints

- Collect/Organize/Prepare/Manage data for the analysis and conduct quality checks

- Experience in Marketing Analytics- Market mix models

- Use and implement basic and advanced statistical techniques like frequencies, cross-tabs, correlation, Regression, Decision Trees, Cluster Analysis, etc. to identify key actionable insights from the data

- Develop complete sections of final client report in Power Point. Identify trends and evaluate insights in terms of logic and reasoning, and be able to succinctly present them in terms of an executive summary/taglines

- Conduct sanity checks of the analysis output based on reasoning and common sense, and be able to do a rigorous self QC, as well as of the work assigned to analysts to ensure an error free output

- Aid in decision making related to client management, and also be able to take client calls relatively independently

- Support the project leads in managing small teams of 2-3 analysts, independently set targets and communicate to team members

- Discuss queries/certain sections of deliverable report over client calls or video conferences

Technical Skills :

- Hands on experience of one or more statistical tools such as SAS, R and Python

- Working knowledge or experience in using SQL Server (or other RDBMS tools) would be an advantage

Other Skills :

- Superior problem solving abilities and strong analytical thinking

- Desire to work in a fast paced, challenging environment where you need to push yourself all the time

- Excellent communication skills, both written and verbal