Analytics Consultant

Senior Analytics Consultant Market Mix Modeling (MMM).

Experience: 4-6 Years.

Location: Bengaluru/Lucknow.

Employment Type: Full-time (Hybrid).

Role Overview:

- We are looking for a highly skilled Market Mix Modeling (MMM) Analytics professional who can independently build robust econometric models and, more importantly, translate model outputs into clear, actionable business insights.

- The ideal candidate combines strong quantitative expertise with excellent communication and stakeholder management skills, enabling data-driven decision-making for senior business leaders.

Modeling & Analytics:

- Design, build, and maintain Market Mix Models using econometric and statistical techniques (e.g., regression, adstock, saturation curves).

- Analyze the impact of marketing levers such as TV, Digital, Print, Promotions, Pricing, Distribution, and External Factors on business outcomes.

- Conduct scenario planning, budget optimization, and ROI analysis to support marketing investment decisions.

- Perform data validation, feature engineering, and model diagnostics to ensure robustness and reliability.

Insight Generation & Storytelling:

- Interpret complex model results and convert them into simple, compelling business narratives.

- Develop executive-ready presentations that clearly articulate insights, assumptions, risks, and

recommendations.

- Answer so what? and what should we do next? questions for business and marketing stakeholders.

Stakeholder Engagement:

- Work closely with Marketing, Sales, Finance, and Leadership teams to understand business context and objectives.

- Present findings and recommendations to senior stakeholders with confidence and clarity.

- Act as a thought partner in guiding marketing strategy using data and analytics.

Technical Skills:

- Strong hands-on experience in Market Mix Modeling or marketing analytics.

- Proficiency in Python / R and advanced SQL.

- Solid understanding of statistics, econometrics, and time-series analysis.

- Experience working with large, multi-source datasets (media, sales, promotions, external

variables).

- Familiarity with optimization techniques and simulation-based what-if analysis.

Business & Communication Skills:

- Ability to explain complex analytical concepts in simple, business-friendly language.

- Strong written and verbal communication skills; comfortable presenting to senior leadership.

- Proven experience in insight storytelling and recommendation framing.

- Experience in FMCG, Retail, E-commerce, Telecom, or CPG industries.

- Exposure to multi-country or multi-brand MMM engagements.

- Experience working in consulting or client-facing roles.