Analyst - Market Research - Retail & Banking Domain

Location - Pune

Experience - 3 to 6 years

Job Description:

- 3 to 6 years of experience in market research

- Expected to do primary & secondary preferably in a retail and banking domain research or consulting firm

- Strong qualitative research expertise, with working knowledge of quantitative techniques for FMCG OR SMCG

- Candidate is expected to perform consumer behavior, purchase journey, and decision-making research and experience in conducting consumer behavior, purchase journey, and decision-making research required

- Ability to synthesize large volumes of qualitative data into clear, insight-led narratives

- Familiarity with design thinking / human-centered design approaches

- Comfort and will have to perform on-ground research environments (dealer locations, customer homes, semi-urban / urban markets)

- Strong stakeholder communication and storytelling skills

- Experience working in ambiguous problem spaces and translating insights into business relevance

- Proficiency in Excel, PowerPoint, and survey tools (Qualtrics, SurveyMonkey, etc.)