Amneal Pharmaceuticals - Manager - Product Marketing

Description:

Essential Functions

JOB DESCRIPTION:

- Work as a Product Manager/Executive within the Ophthalmology division, leveraging sales experience to drive brand success.

- Proactively plan and strategize by identifying emerging market trends and aligning them with company goals.

- Design promotional and communication strategies for various brands.

- Plan and execute customer-centric campaigns and special initiatives for priority products.

- Execute campaign strategies for Key Opinion Leaders (KOLs).

- Conduct monthly and quarterly brand reviews to monitor and evaluate performance.

- Perform regular fieldwork to assess the implementation of marketing strategies.

- Coordinate with cross-functional support teams for smooth execution of marketing plans.

- Manage budgets, resource allocation, and sampling for assigned brands.

- Address and resolve field queries in a timely manner.

- Additional Responsibilities

- Work closely with sales teams to provide product training and support.

- Monitor competitor activities and market dynamics to adapt strategies.

- Collaborate with Medical Affairs for evidence generation and promotional compliance.

- Drive digital initiatives aligned with brand strategy.

Education:

QUALIFICATIONS:

- Bachelor's degree in a STEM field (Science, Technology, Engineering, Mathematics).

- MBA from a reputed university or college (preferred specialization: Marketing or Pharma Management).

Experience:

- 1-3 years of core marketing experience in the pharmaceutical industry.

- Deep therapy knowledge in at least one of the following:

- Ophthalmology

- Biosimilars (Monoclonal Antibodies MAB)

Skills:

- Strong analytical and data interpretation skills.

- Solid problem-solving abilities.

- Resilience in managing uncertainty and evolving scenarios.

- Courage to make bold, data-driven decisions.

- Effective collaboration in a matrixed, cross-functional environment.