Ametek Instruments - Specialist - Digital Marketing

Specialist - Digital Marketing

We are seeking a dynamic, results-driven Digital Marketing Specialist to lead and execute digital marketing initiatives to drive brand awareness, lead generation, and revenue growth. This role is ideal for a creative and analytical marketer with a strong foundation in SEO, SEM, social media, and website management, particularly in the B2B space. The ideal candidate will also bring experience in content strategy, marketing automation, and cross-functional collaboration with international stakeholders.

What You Will Do:

DIGITAL STRATEGY & CAMPAIGN MANAGEMENT:

- Oversee and execute all digital marketing campaigns including SEO, SEM, display/retargeting, and social media.

- Develop and implement inbound marketing programs to generate sales-qualified leads and incremental revenue.

- Launch and optimize social media campaigns across platforms like LinkedIn and YouTube.

CONTENT DEVELOPMENT & OPTIMIZATION:

- Create and manage marketing content including advertising, white papers, articles, emails, short-form content, social media posts, and presentation decks.

- Collaborate with content teams to optimize blogs, landing pages, and website content for SEO.

- Map content to the customer buying journey and support complex sales processes, targeting OEM design engineers.

WEBSITE & SEO MANAGEMENT:

- Maintain and update website content using CMS platforms (e.g. Sitecore, AEM, Drupal).

- Conduct keyword research, technical audits, and implement SEO strategies to improve organic traffic and search engine performance.

- Ensure website UX, speed, and responsiveness are optimized.

ANALYTICS & REPORTING:

- Monitor and report on campaign performance using tools like Google Analytics, Ahrefs, SEMrush, and Search Console.

- Deliver routine analytics and KPIs to senior management, including ROI calculations and competitive benchmarking.

- Collaborating on the analysis of competitor strategies to inform marketing decisions

STAKEHOLDER COLLABORATION:

- Work closely with product managers, sales, engineering, and leadership teams to align marketing strategies.

- Support product positioning and messaging for both existing and new product launches.

- Assist with event marketing, including strategy, collateral, and promotions.

MARKETING AUTOMATION & DATABASE MANAGEMENT:

- Oversee marketing automation initiatives to nurture leads and shape market perceptions.

- Manage database marketing efforts and ensure compliance with company marketing policies.

- Other duties as assigned.

We Are Looking For:

- Bachelor's degree in marketing or related field; or equivalent combination of education and experience.

- 3+ years of hands-on experience in digital marketing, preferably in a B2B environment.

- Strong knowledge of SEO, PPC, social media, and website management.

- Proficiency in tools like Google Analytics, AdWords, Bing Ads, and CMS platforms.

- Excellent written and verbal communication skills.

- Fluency in English required.

- Basic knowledge of HTML, eCommerce platforms (e.g. SAP Commerce), and graphic design tools (e.g. Adobe Photoshop, Illustrator) is a plus.

- Technical acumen in electrical or mechanical domains is preferred.

- Ability to travel domestically and internationally

- Ability to work in a collaborative and international team environment.

AMETEK, Inc. is a leading global provider of industrial technology solutions serving a diverse set of attractive niche markets with annual sales over $7.0 billion. AMETEK is committed to making a safer, sustainable, and more productive world a reality. We use differentiated technology solutions to solve our customers' most complex challenges.

We employ 21,000 colleagues, in 35 countries, that are grounded by our core values: Ethics and Integrity, Respect for the Individual, Inclusion, Teamwork, and Social Responsibility. AMETEK (NYSE:AME) is a component of the S&P 500. Visit www.ametek.com for more information.