Amba Laminate - Head - Sales & Marketing

Job Description:

We are seeking a dynamic, strategy-driven Sales & Marketing Head to lead and scale our channel sales operations in the decorative laminates segment. The role will be responsible for building a strong dealer-distributor network, driving market penetration, strengthening brand presence, and delivering sustainable revenue growth across India.

This position is ideally suited for high-potential IIM graduates, including fresh graduates, who demonstrate strong leadership capabilities, analytical rigor, and a passion for building brands and distribution networks in the B2B building materials space.

Key Responsibilities

Sales Leadership & Channel Development

- Develop and execute pan-India channel sales strategies for laminates (dealers, distributors, stockists, project partners).

- Appoint, onboard, and manage distributors and key channel partners across regions.

- Drive primary and secondary sales growth while ensuring healthy channel inventory.

- Set sales targets, monitor performance, and implement corrective actions.

Marketing & Brand Strategy

- Design and implement marketing initiatives to enhance brand visibility among dealers,

architects, interior designers, and contractors.

- Plan and execute ATL, BTL, and trade marketing activities including dealer meets, exhibitions, sampling programs, and launches.

- Collaborate with design and product teams for new product development and market-fit.

Team Management & Capability Building

- Build, mentor, and lead a high-performing sales and marketing team across regions.

- Establish performance metrics, review mechanisms, and incentive programs.

- Drive a culture of accountability, execution excellence, and ethical business practices.

Market Intelligence & Strategy

- Analyze market trends, competitor activity, pricing strategies, and customer feedback.

- Identify new growth opportunities, untapped markets, and potential channel expansion areas.

- Provide data-driven insights to leadership for strategic decision-making.

Governance & Compliance

- Ensure adherence to company policies, pricing discipline, and channel governance norms.

- Maintain compliance with applicable trade, taxation, and regulatory guidelines.

Desired Qualifications

Education

- MBA / PGDM from IIMs (Preferred)

- Specialisation in Sales, Marketing, Strategy, or General Management

- Fresh graduates with strong academic performance and leadership exposure are encouraged

to apply

Experience

- 0-5 years (High-potential freshers considered)

- Prior exposure (internships/live projects) in building materials, FMCG, consumer durables, or B2B channel sales will be an added advantage

Key Skills & Competencies

- Strong strategic thinking and execution capability

- Excellent communication, negotiation, and stakeholder management skills

- Analytical mindset with proficiency in data-driven decision making

- Leadership potential and ability to scale teams and markets

- Willingness to travel extensively across regions

What We Offer

- Fast-track leadership opportunity in a growing laminate brand

- High-visibility role with direct exposure to senior management

- Competitive compensation and performance-linked incentives

- Opportunity to build and lead a national sales and marketing organisation