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Senior Brand Manager It is still Day 1 at Amazon. As Sr. Marketing Manager, you will have an opportunity to define the future of Amazon Alexa, Echo and FireTV devices in India. You will be responsible for developing and executing the consumer marketing strategies for multiple product categories and market segments. You will be responsible for building in depth understanding about potential consumers, identifying their barriers, triggers, needs and drivers to adopt Voice based technologies. You will bring your proven creative, analytical and project management capabilities to imagine, plan, implement and optimize compelling customer marketing campaigns that drive customer acquisition and engagement. This role is part of IN Cross Channel Marketing (XCM) team. XCM is responsible for creative strategy, creative development campaign management and Mass media strategies in offline & digital media. The XCM team works closely with the product and business teams to ensure optimization of brand and product messaging and spends across all marketing channels. This role will report to the Sr. Manager, Brand Marketing in the XCM team. Key Responsibilities : - Strategize, develop and execute marketing interventions for Alexa, Echo and FireTv family of devices. - Develop accurate projects priorities, schedules and execution of Mass marketing campaigns. - Partner with creative agencies, research and media partners to create integrated marketing plans - Responsible for the local market segment, competition, global trends and consumer analysis that help you determine your marketing strategy. - Be a thought leader and work closely with product and business leadership to create the strategy of Voice controlled devices for our Indian customer. - Propose, analyze, summarize consumer and shopper research to drive insights

Bangalore

Amazon - Senior Brand Manager 

Job Description for Amazon - Senior Brand Manager  in Amazon in  Bangalore for (6-12) years of experience. Apply Now!

Amazon - Senior Brand Manager  | iimjobs.com