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Amazon.in is seeking an innovative leader to join the Mass marketing team with responsibility for managing category marketing and GTM across various categories in the retail business in India. The position is responsible for GTM strategy; campaign management and media mix development and will work closely with creative and media teams to achieve the demand generation goals for the respective categories. She/ He will work closely with the Category leaders and Amazon traffic team to ensure optimization of brand and product messaging and spend across all marketing channels. As a leader of category Marketing in India, you will need to have a strong understanding of consumer and be responsible for delivering category message through various media channels. You will also drive awareness and engagement and demand for the categories, and utilize global strategies and tenets to guide the same. Key job responsibilities : - Creation of marketing strategies using the full marketing mix - Determine, initiate, implement and evaluate this marketing approach, focused on short term, as well as long-term activities - Responsible for competition and consumer analysis to help determine the marketing strategy - Propose, analyze, summarize consumer and shopper research to drive insights - Work cross-functionally with category managers and leaders to guide and support the development of marketing plans to support their business goals - Develop accurate projects priorities, schedules and execution of marketing campaigns - Partner cross functionally with creative, Retail, Media and Finance teams to develop the individual campaign and annual plans - Develop compelling, relevant strategic input docs and creative briefs for creative development - Design, develop and maintenance of ongoing metrics, reports, analyses, dashboards, etc. to drive key business decisions A day in the life : It is still Day 1 at Amazon. As the Brand Manager for Amazon.in, you will be responsible for developing and executing the brand marketing strategies and campaigns to get our customers to consider and prefer Amazon.in. You will achieve this by identifying the right consumer insights and opportunity areas. You will bring your creative, analytical and project management capabilities to imagine, plan, implement and optimize compelling storytelling that drives brand narrative - and helps shape the journey for one of most exciting brands in the country. About the team : This role is part of IN Cross Channel Marketing (XCM) team. XCM is responsible for creative strategy, creative development, campaign management and Mass media strategies in offline & digital media. The XCM team works closely with the product and business teams to ensure optimization of brand and product messaging and spends across all marketing channels. This role, will eventually be based out of Bangalore.

Bangalore

Amazon - Brand Manager 

Job Description for Amazon - Brand Manager  in Amazon in  Bangalore for (3-5) years of experience. Apply Now!

Amazon - Brand Manager  | iimjobs.com