Amazon Ad Specialist

Roles & Responsibilities:

Amazon Ads Campaign Management

- Manage and optimize Amazon PPC campaigns across Sponsored Products, Sponsored Brands, and Sponsored Display formats.

- Drive end-to-end campaign execution including campaign setup, keyword targeting, bid management, audience segmentation, and scaling strategies.

- Monitor campaign performance and continuously optimize advertising strategies to improve ACOS, ROAS, CTR, CPC, conversion rates, and overall revenue growth.

- Execute campaign expansion strategies to improve product visibility, discoverability, and category competitiveness within Amazon marketplace.

Performance Marketing & Optimization

- Conduct detailed keyword research, search term analysis, and competitor tracking to identify growth opportunities and improve campaign performance.

- Analyze campaign performance data and generate actionable insights for optimization and scaling.

- Collaborate with creative, content, and product teams to align advertising strategies with listing quality, product positioning, and brand messaging.

- Develop data-driven strategies to maximize ad efficiency, reduce acquisition costs, and improve organic ranking performance.

- Stay updated on Amazon advertising algorithm changes, category trends, bidding strategies, and marketplace best practices.

Listing & Growth Strategy

- Contribute to Amazon listing optimization initiatives including A+ Content, product detail page improvements, and content alignment with ad campaigns.

- Support growth planning and performance marketing strategies for new product launches and existing product scaling.

- Ensure strong synergy between paid advertising efforts and organic visibility strategies.

- Work closely with cross-functional teams to improve customer acquisition, conversion performance, and marketplace growth.

Ideal Candidate Criteria:

- 2+ years of hands-on experience managing Amazon PPC campaigns for D2C, E-commerce, or consumer-facing brands.

- Strong expertise in Amazon Sponsored Products, Sponsored Brands, and Sponsored Display campaign management.

- Proven experience handling end-to-end Amazon Ads campaign lifecycle including setup, optimization, bid strategy, reporting, and scaling.

- Strong understanding of Amazon advertising metrics including ACOS, ROAS, CTR, CPC, TACOS, and conversion rate optimization.

- Hands-on expertise in keyword research, search term analysis, campaign expansion, and competitor analysis within the Amazon ecosystem.

- Experience optimizing campaigns for both revenue growth and cost efficiency in highly competitive product categories.

- Good understanding of Amazon listing optimization including A+ Content, product detail pages, catalog quality, and alignment between paid and organic strategies.

- Experience working with E-commerce, D2C, FMCG, Consumer Goods, or Health & Wellness brands is mandatory.

- Strong analytical mindset with the ability to interpret campaign data and drive performance-based decisions.

- Ability to stay updated with Amazon advertising trends, algorithm updates, and marketplace best practices.

- Strong communication, collaboration, and stakeholder management skills.

Perks, Benefits & Work Culture:

- Highly collaborative, innovative, and growth-oriented work culture.

- Opportunity to work on high-impact product launches and performance-driven growth campaigns.

- Exposure to fast-growing D2C and e-commerce business environments.

- Competitive salary and career growth opportunities.