RETAIL HEAD

India's first designer-led luxury fine jewelry brand

New Delhi, India | Full Time | Reporting to Founder and CEO

ABOUT AMARIS:

AMARIS is India's first designer-led luxury fine jewelry brand, built for the modern Indian woman. Founded by Prerna Rajpal in 2015, the brand has scaled from zero to INR 100 Cr net revenue - entirely self-funded, profitable from day one, and growing at 40% + year on year.

The brand has genuine cultural traction that cannot be bought: 200 + organic Bollywood celebrity placements including Deepika Padukone at Cannes, ET Jewelry Brand of the Year 2026, 250K HNI Instagram followers, and 56% repeat order rates. Stores reach EBITDA positive within 3 months of opening. D2C contributes 25% of revenue at a 12x ROAS.

The design moat is real and irreplaceable - 1500 + jewels across three collections, sub-15 day design-to-market, and an in-house 40 + artisan workshop. AMARIS didn't retrofit legacy jewelry. It rebuilt the luxury jewelry model from the ground up. We are currently at 5 stores and looking to build 30 more over the next 5 years to become India's leading design-led, luxury jewellery brand.

THE OPPORTUNITY:

Retail is the heart of AMARIS. It contributes 75% of the company's revenue and is where customer relationships are built, trust is earned, and brand love becomes commercial outcomes.

Over the next five years, AMARIS plans to scale from 5 stores to 40 stores across India and international markets. The foundations are proven. The economics work. What the business needs now is a leader who can build one of India's strongest luxury retail organisations.

THE ROLE:

The Retail Head owns the performance, culture, and expansion of the AMARIS retail business. This is the person responsible for turning every store into a category-defining luxury retail experience while delivering aggressive revenue and profitability targets. The Retail Head will work directly with the Founder and CEO to scale the retail business from a handful of high-performing stores to a national and global footprint.

WHAT YOU WILL OWN:

1. Retail Performance:

Retail is the single largest growth lever for AMARIS. The Retail Head owns outcomes. Full P&L ownership across all stores - Delhi, Hyderabad, Gurgaon, Ludhiana, Mumbai and new openings.

- Full revenue ownership across all stores - Delhi, Hyderabad, Gurgaon, Ludhiana, Mumbai and all future locations

- Drive store productivity through exceptional sales leadership, customer experience, and team capability

- Build a world-class consultative luxury sales culture focused on relationships rather than transactions

- Own conversion, average order value, client retention, repeat purchase rates, and store profitability metrics

- Spend significant time on the sales floor coaching teams, reviewing customer interactions, and elevating performance

- Ensure every store consistently delivers the AMARIS standard of luxury hospitality and service

2. HNI Client Development:

The most important customer relationships in the business cannot be delegated.

- Personally build and nurture relationships with key HNI and UHNI customers

- Develop and institutionalise clienteling practices across all stores

- Create systems for customer acquisition, engagement, referrals, and retention

- Partner with the founder on strategic client relationships and exclusive events

- Build a customer-first culture where relationships drive long-term revenue

3. Store Expansion:

AMARIS plans to open 5 + stores over the next 18 months and scale to 40 stores by FY32.

- Lead retail readiness for all new store launches

- Partner on location assessment, hiring, training, and launch planning

- Build repeatable store-opening playbooks and operating standards

- Ensure new stores ramp quickly and achieve revenue targets within planned timelines

- Establish systems that allow retail excellence to scale across cities and markets

4. Team and Leadership:

Building the next generation of retail leaders will be one of the highest-leverage aspects of the role.

- Hire, develop, and retain exceptional store managers and sales professionals

- Create training programs focused on luxury selling, customer experience, and product knowledge

- Build performance management systems that reward excellence and accountability

- Develop leadership pipelines that support rapid store expansion

- Raise the talent density across the entire retail organisation

5. Retail Operations and Excellence:

Operational excellence is what allows luxury experiences to scale.

- Build SOPs, sales processes, and service standards across all stores

- Ensure consistency of execution across locations

- Monitor inventory productivity and sales efficiency in partnership with operations teams

- Drive reporting discipline, forecasting accuracy, and business reviews

- Continuously improve systems, processes, and customer experience standards

WHO WE'RE LOOKING FOR:

1. The Non-Negotiables:

- 8 - 15 years of experience in luxury retail, premium consumer brands, jewelry, fashion, hospitality, or real estate.

- Proven experience leading multi-store retail operations with significant revenue responsibility

- Strong commercial instincts with deep understanding of conversion, productivity, AOV, and customer retention metrics

- Experience building and managing high-performance sales teams

- Comfortable selling high-value products through relationship-driven consultative selling

- Willingness to spend meaningful time on the store floor rather than managing remotely

- Demonstrated track record of scaling teams, systems, and performance

2. What Will Set You Apart:

- Luxury retail is in your DNA - you understand that trust and experience drive premium purchases

- You have personally built relationships with HNI and UHNI customers

- You can coach a sales consultant in the morning and review business performance in the afternoon

- You understand what breaks when retail businesses scale and know how to fix it before it happens

- You obsess over customer experience and believe retail is a competitive advantage, not just a distribution channel

- You have helped build a premium or luxury retail brand across multiple cities

3. This Is Not the Role For You If:

- You prefer managing through reports rather than being present with teams and customers

- You come entirely from mass-market retail environment or pure play D2C setup.

- You are uncomfortable with revenue accountability

- You prefer structured corporate environments with narrow responsibilities

- You are looking for a title rather than ownership