1. Complete P&L Ownership (End-to-End)

- Full accountability for Revenue, Gross Margin, EBITDA, and Net Profit.

- Prepare Annual Operating Plan (AOP), Budgets & Forecasts.

- Drive topline growth and bottom-line profitability.

- Monitor and improve contribution margins product-wise.

- Pricing strategy formulation and review.

- Cost optimization across procurement, production, logistics & manpower.

- Working capital management (Inventory, Receivables, Payables).

- Improve cash flow cycle.

- Control overheads and fixed cost structure.

- Identify new revenue streams and product lines.

- Manage business risks and market volatility.

- Ensure monthly MIS reviews and variance analysis.

- Each and every activity required to grow, protect, and improve the P&L of the organization shall be the direct responsibility of the Business Head.

2. Business Strategy & Expansion

- Develop detailed strategic roadmap aligned with targeted Net Profit (NP) goals, ensuring clear revenue planning, margin improvement strategy, cost optimization structure, and milestone-based execution to achieve defined profitability benchmarks.

- Identify high-potential geographies and expansion markets.

- Develop channel expansion strategy (Dealer / Distributor / Project Sales).

- Launch new product categories in adhesives, waterproofing, grouts, admixtures, admixtures, and other construction chemical segments.

- Competitive positioning and market benchmarking.

- Drive sustainable and scalable growth model.

3. Sales & Marketing Leadership

- Lead and build high-performance sales teams (Retail + Project + Institutional).

- Define and monitor monthly, quarterly, and annual targets.

- Expand dealer & distributor network.

- Develop strong Architect, Builder, Contractor & Consultant network.

- Develop brand positioning and go-to-market strategy.

- Implement CRM-based tracking and performance review systems.

- Lead marketing initiatives (digital, trade meets, influencer programs, on-ground activation).

4. Operations & Manufacturing Oversight

- Ensure plant efficiency and optimal capacity utilization.

- Optimize production planning and reduce cost per ton.

- Drive continuous improvement in yield and wastage reduction.

- Ensure product quality consistency and compliance.

- Implement SOP-driven manufacturing excellence.

5. Supply Chain & Procurement

- Strategic vendor development and negotiation.

- Raw material sourcing optimization.

- Inventory planning & demand forecasting.

- Improve logistics efficiency.

- Ensure high service levels and timely dispatch.

6. Product & Technical Excellence

- Coordinate with R&D for product innovation and performance enhancement.

- Ensure products meet or exceed market benchmarks.

- Drive technical training programs for sales teams and applicators.

- Manage certifications, approvals, and compliance standards.

7. Organization Building & Leadership

- Hire, mentor, and build second-line leadership.

- Develop and nurture a high-performance team across all functional departments related to the business, ensuring strong ownership, accountability, and result-driven culture.

- Hire and retain top talent.

- Create KPI-driven accountability systems.

- Conduct structured monthly business reviews.

- Develop succession planning across departments.

8. Systems & Process Implementation

- Implement ERP-driven dashboards and MIS reporting systems.

- Develop SOP-based organizational structure.

- Introduce data-driven decision-making frameworks.

- Adopt AI & analytics tools for forecasting and business intelligence.