Amala Earth - Digital Marketing Manager - Performance Marketing

We at BC Jindal group are looking for a Digital Marketing Manager at our e-commerce marketplace, Amala Earth (one-stop platform dedicated to natural products, a way to conscious living).

Company Description:

Amala Earth is a conscious and responsible lifestyle brand dedicated to offering earth-friendly products that promote a greener future. Our mission is to provide high-quality, environmentally conscious alternatives that inspire individuals to live more sustainably.

At Amala Earth:

We are committed to strengthening diversity, equity, and inclusion at the workplace through an enabling environment, supportive work-life policies for employees, and a culture that welcomes differences and creates a sense of belonging. We strive to create a work environment where all employees can develop and grow to achieve their full potential. We are an equal opportunity employer and are committed to maintaining respect and dignity for all.

Job Description:

We are looking for a Senior Digital Marketing Manager to lead our digital marketing function and drive growth across digital platforms. This is a strategic leadership role responsible for planning, executing, and optimizing full-funnel marketing campaigns with a strong focus on performance, ROI, and brand visibility. The ideal candidate will be a data-driven marketer with a deep understanding of paid media, SEO, analytics, and customer acquisition/retention strategies-along with a strong inclination toward sustainability.

Responsibilities:

- Strategic Leadership: Develop and own the digital marketing roadmap aligned with business goals. Lead digital strategy across channels-search, social, display, video, affiliate, and email.

- Performance Marketing & Campaign Execution: Oversee and optimize multi-channel performance marketing campaigns across Meta Ads, Google Ads, Bing Ads, Facebook, YouTube, and more.

- Team Management & Collaboration: Lead and mentor a team of performance marketers, analysts, and agency partners. Cross-functional collaboration with category, content, product, and technology teams to ensure a cohesive customer experience.

- Leverage tools like Google Analytics, Meta Business Suite, CRM dashboards, and attribution models: Develop and implement SEO strategies to drive organic traffic and improve SERP rankings. Collaborate with content and tech teams for on-page and off-page optimization.

Qualifications:

- Bachelor's degree in Marketing, Business, or a related field. Master's degree is a plus.

- 5-7 years of progressive experience in digital marketing, preferably in e-commerce, D2C, or sustainability-focused sectors.

- proven track record of managing and optimizing PPC, SEO, Meta Ads and social media advertising campaigns.

Desired Skills:

- Demonstrated success in leading high-performance digital campaigns with measurable impact.

- Proficient in Google Ads, Meta Ads, SEO tools, Analytics, and Marketing Automation platforms.

- Strong leadership, project management, and stakeholder management skills.