Company Description:

Alt DRX is a funded fintech startup based in Bangalore, operating a Digital Real Estate Marketplace that enables KYC-whitelisted users to buy and sell tokenized residential real estate, one square foot at a time.

We are committed to making real estate investment more accessible by lowering entry barriers and ensuring transparency in every transaction.

Our platform offers diverse investment opportunities across rental housing, prime land, holiday homes, and more throughout India, creating a secure environment for modern investors to diversify their portfolios and achieve profitable returns.

About the role of Digital Campaign Manager at ALT DRX:

Location: Bengaluru (India).

Office based.

Were currently on the lookout for a Digital Campaign Manager to work together with our Marketing, Content, Business Development and Product Management teams to help propel our product forward.

To succeed in this role, you should have experience within a growth or performance role, you should have an analytical mindset, as well as being able to think creatively to solve problems.

If youre passionate about increasing brand awareness, sales or subscriptions, and enjoy using data to solve problems and identify content opportunities and landing page improvements then youll fit right in.

You should be a great communicator and happy working in cross collaborative teams.

The role is set for scaling up to overall Marketing Head over time depending on the skill and performance over time.

This is therefore a role for an ambitious career seeker in the bleeding edge space of Block Chain based product marketing.

The role requires the candidate to:

- Take responsibility for the growth marketing and customer life time value strategy, processes and implementation.

- Manage Performance Marketing campaigns by self and with agencies to help acquire new customers and drive traffic towards our platform with a focus on paid tactics.

- Improve audience expansion and customer lifetime value together with the aim of reducing acquisition costs.

- Be responsible for communicating regular metrics and findings from your campaigns and analyze performance, insights, blockers and areas of opportunity.

- Optimize ad delivery, landing page conversion and under experience driving user activations as efficiently as possible.

- Continuously test and iterate your learnings to find the best multi-channel paid mix for us.

- Be in control of setting your KPIs, particularly around sign-up, activations, cost-per-acquisition and cost-per-activation.

- You should strive to continuously outperform yourself.

- When needed, work together with external agencies to optimize the delivery of your campaigns and discover new audiences.

- Have the creative ability to craft beautiful and enriching content together with the marketing team to enhance your campaigns.

- Ideally you also have some UX and social media writing experience.

Base requirements:

- 3+ years experience in a Performance Marketing or Digital Marketing role.

- You have worked on landing pages, blogs, SEO/SEA, email campaigns, social media and display marketing.

- The ability to manage SEO and SEM marketing campaigns, as well as social media and display advertising campaigns.

- A knack for identifying target audiences and you know where to find them to encourage engagement and conversions.

- Experience in optimizing landing pages for optimal conversions.