Almonds - Manager - Digital Marketing

Description:

Key Responsibilities:

Digital Marketing Strategy & Leadership:

- Define and execute a comprehensive digital marketing strategy aligned with business goals, revenue targets, and brand positioning.

- Act as the central owner for all digital channels, ensuring consistency, performance, and scalability.

- Collaborate closely with leadership, sales, product, and content teams to drive integrated campaigns.

Paid Advertising & Performance Marketing:

- Plan, execute, and optimize paid marketing campaigns across platforms including:

- Google Ads (Search, Display, YouTube)

- Meta Business Suite (Facebook & Instagram Ads)

- LinkedIn Ads and other relevant B2B/B2C platforms

- Manage campaign budgets, bidding strategies, audience targeting, and creatives to maximize ROI.

- Continuously monitor performance metrics such as CPL, CAC, ROAS, CTR, and conversion rates.

- Conduct A/B testing on ad creatives, landing pages, and funnels to improve campaign efficiency.

Innovation & Emerging Trends:

Pioneer new digital marketing trends including:

- Marketing automation tools

- AI-driven campaign optimization

- Video-first campaigns (short-form & long-form)

- Emerging ad platforms and growth channels

- Experiment with new formats, tools, and platforms while building scalable playbooks for successful initiatives.

- Stay updated on algorithm changes, platform updates, and industry best practices.

Social Media & Brand Management:

- Own Almonds AIs social media presence across platforms such as LinkedIn, Instagram, Twitter/X, and others as relevant.

- Define social media strategy focused on brand authority, engagement, and lead generation.

- Oversee content calendars, campaign launches, and performance analysis.

- Ensure consistent brand voice, visual identity, and messaging across all digital touchpoints.

Data, Analytics & Reporting:

- Track and analyze campaign performance using tools like Google Analytics, Meta Insights, and marketing dashboards.

- Translate data into actionable insights and optimization strategies.

- Prepare regular performance reports and present clear recommendations to stakeholders.

Team & Vendor Management (If Applicable):

- Mentor and guide digital marketers, performance specialists, and social media executives.

- Coordinate with external agencies, freelancers, and technology partners as needed.

- Ensure timely delivery, quality execution, and measurable outcomes.

- roven hands-on expertise with Google Ads and Meta Business Suite.

- Strong understanding of funnels, attribution models, and conversion optimization.

- Experience managing social media strategy for a tech or AI-driven brand is a plus.

- Analytical mindset with the ability to balance creativity and data-driven decisions.

Preferred Skills:

- Experience with marketing automation tools, CRM integrations, and AI-powered marketing platforms.

- Strong knowledge of video marketing, paid social creatives, and storytelling.

- Excellent communication and stakeholder management skills.

- Entrepreneurial mindset with a passion for experimentation and growth