- Shape and communicate the vision and mission of the company internally and outside - Be the brand custodian and ensure the brand colour and tone of voice is consistently maintained across office verticals and campaigns - Ensure strict adherence across company on brand guidelines - Conduct competitor research and analysis to define brand positioning and key differentiation - Research and own offline events for brand visibility - Own ATL, BTL activities and campaigns to grow organization's visibility in the market - Evaluate offline and online events - (partnerships, sponsorships) on an on-going basis - Work closely with design team and vendors (BTL, print, merchandising vendors, etc.) to ensure effective & successful execution of all BTL and Promotional Events - Working closely with the product team to ensure news, and brand related updates are executed up on the website - Own public relations charter for the company - Drive positive and distinctive identity and perception of the company among prospective target audience, partners and alums - Research, plan and apply for awards - Work with agency to get mentions, backlinks, and build strong media perception via blogs and articles - Research and List organization in the right industry bodies - Grow brand awareness and help in building the lead funnel via communities GTM - Own, build and grow Alum community and create storing brand connect for the organization - Monitor market trends, research consumer markets and competitors' activities - Measure and report performance of all brand campaigns, and assess ROI and KPIs Requirements - 5+ years of work experience with MBA - Proven working experience as Brand Manager or Associate Brand Manager - Outstanding communication skills - Proven ability to build and strengthen distinctive brand identity - Strong analytical skills partnered with a creative mind - Excellent understanding of the full marketing mix - Team Management - Data-driven thinking and an affinity for numbers - Up-to-date with latest trends and marketing best practices

Bangalore

AlmaBetter - Brand Manager 

Job Description for AlmaBetter - Brand Manager  in AlmaBetter in  Bangalore for (4-8) years of experience. Apply Now!