Head of Growth / Growth Lead

Location : Lower Parel, Mumbai

Reporting to : Founder's

Role Overview :

We are looking for a strategic and execution-driven Growth Leader to own and accelerate revenue across digital channels. This role will be responsible for driving customer acquisition, improving retention, and optimizing the end-to-end funnel to unlock scalable and sustainable growth.

Key Responsibilities :

1. Growth Strategy & Planning

- Define and lead the company's growth roadmap across paid, organic, referral, and partnership channels

- Build and manage revenue forecasting models aligned with marketing, category, and channel goals

- Identify and unlock new customer segments, markets, and growth opportunities

2. Performance Marketing & Acquisition

- Own and scale performance marketing across platforms such as Meta, Google, affiliates, and emerging channels

- Drive CAC efficiency through continuous experimentation, audience segmentation, and creative optimization

- Collaborate with creative and content teams to build high-performing campaign assets

3. Retention & Lifecycle Management

- Drive repeat purchase, subscription, and customer lifetime value (LTV)

- Build and optimize CRM journeys across email, WhatsApp, and push notifications

- Develop loyalty programs and lifecycle strategies to improve engagement and retention

4. Conversion & CRO (Digital Revenue Optimization)

- Own and optimize key funnel metrics including CTR, CVR, AOV, bounce rate, and cart abandonment

- Partner with product and tech teams to enhance website performance, UX, and personalization

- Lead experimentation initiatives to improve conversion rates and onsite engagement

5. Analytics & Insights

- Build and manage dashboards tracking marketing ROI, LTV:CAC, and cohort performance

- Translate data into actionable insights and drive quarterly growth strategies

- Establish a strong data-driven culture across marketing and growth functions

Qualifications & Experience

- 10-14 years of experience in growth, performance marketing, or revenue leadership roles

- Prior experience in marketplaces, eCommerce, or consumer brands is strongly preferred

- Deep understanding of digital marketing levers, attribution models, and funnel optimization

- Strong analytical skills with hands-on experience in tools such as GA4, Mixpanel, CleverTap, Shopify Analytics, Looker, or Power BI

- Proven ability to work cross-functionally with product, creative, and business teams

- Strategic thinker with a strong bias for execution, experimentation, and results

Why Join Us?

At All Things Baby, you'll have the opportunity to shape the growth journey of a fast-scaling, consumer-first brand in the baby and parenting ecosystem. This is a high-impact leadership role with direct influence on revenue, customer experience, and brand evolution.