About All Things Baby:

All Things Baby (ATB) is a leading omnichannel baby and mothercare platform, curating premium global brands and delivering a trusted retail experience for parents across India. As we expand our retail footprint, we are looking for a passionate and hands-on Retail Trainer to build capability, consistency, and excellence across our store teams.

Role Summary:

The Retail Trainer will be responsible for building and scaling frontline retail capability across All Things Baby stores. This is a hands-on, high-ownership role suited for a fast-growing startup environment, where the trainer acts as a business partner to Retail Operations, driving measurable improvements in store performance, customer experience, and team productivity.

Key Responsibilities:

Training & Capability Building:

- Design and deliver structured training programs for store associates, supervisors, and store managers.

- Conduct new joiner induction and ongoing refresher training.

- Train teams on product knowledge, category selling, cross-selling, and upselling.

- Ensure teams are well-versed with brand guidelines, customer service standards, and store SOPs.

Store Excellence & Customer Experience:

- Coach store teams on customer engagement, need-based selling, and objection handling.

- Reinforce best practices to enhance conversion rates, average ticket size, and customer satisfaction.

Performance Support & Coaching:

- Conduct on-the-job coaching, store visits, and role plays.

- Identify skill gaps and recommend targeted training interventions.

- Support underperforming stores with corrective training plans.

Content & Learning Tools:

- Develop and update training modules, SOPs, quick reference guides, and learning content.

- Support digital learning initiatives where applicable.

Stakeholder Collaboration:

- Work closely with Retail Operations, HR, and Brand teams.

- Provide regular feedback on training effectiveness and store readiness.

- Support retail launches, new store openings, and new brand rollouts.

Key Skills & Competencies:

- Strong understanding of retail sales, customer experience, and store operations.

- Excellent communication, presentation, and coaching skills.

- Ability to engage frontline retail teams and inspire performance.

- Analytical mindset with the ability to link training to business outcomes.

- High energy, adaptability, and willingness to travel extensively.

Qualifications & Experience:

- Graduate / Postgraduate in any discipline (preferred: Retail, Management, Training, or Psychology).

- 7 - 10+ years of experience in retail training, preferably in baby care, beauty, fashion, lifestyle, or premium retail.

- Proven experience in setting up or scaling training frameworks in a startup or high-growth retail environment.

- Strong exposure to store launches, multi-city retail operations, and frontline capability building.

- Ability to work in ambiguity, move fast, and build processes from scratch.

KPIs / OKRs - What Success Looks Like:

Business Impact:

- 5 - 10% improvement in store conversion rates within 6 - 9 months.

- Increase in Average Order Value (AOV) through effective selling and cross-selling training.

- Improved customer satisfaction / NPS scores across stores.

Training Effectiveness:

- 90%+ training coverage for frontline retail staff.

- Reduction in new joiner ramp-up time.

- High training feedback and engagement scores.

Operational Excellence:

- Consistent adherence to SOPs, VM guidelines, and service standards.

- Faster readiness of teams during new store launches.

People & Capability:

- Visible improvement in store team confidence, product knowledge, and selling skills.

- Reduced dependency on ad-hoc retraining due to stronger foundational capability.