ALIENS GROUP is a premium real estate player based out of Hyderabad. It is poised to dominate the real estate market with a land bank of 1500+ acres land and to transform the way we live by matching it up with global standards and delivering exceptional quality of living spaces governed by our idea of "intelligent living".

Headquartered in Hyderabad, Aliens Group includes companies such as Aliens Smart City Pvt. Ltd., and Aliens Developers Pvt. Ltd. We have successfully executed multiple projects such as Sweet Home Venus, Fast Track, Aliens Blend, Aliens Valley and Aliens Elite. We recently secured a significant deal worth Rs. 465 crores with institutional investors from India, including a Rs. 332 crores investment from the Government of India backed SWAMIH fund for our ambitious residential project, Aliens Space Station.

Roles and Responsibilities:

- The Digital Marketing Manager will be responsible for developing and executing comprehensive marketing strategies that drive customer acquisition, enhance brand visibility, and maximize ROI. This role involves end-to-end campaign management across digital platforms, data-driven optimization, and brand building aligned with Aliens Group's vision.

- Develop and execute comprehensive performance marketing strategies to drive customer acquisition and conversion.

- Conduct in-depth market research, competitor analysis, and customer segmentation to identify target audiences and optimize campaign targeting.

- Collaborate with cross-functional teams, including creative, content, and data analytics, to create compelling and optimized marketing assets.

- Manage and optimize performance marketing campaigns, including budget allocation, bid management, ad copy testing, and landing page optimization.

- Analyze key performance metrics, such as cost per acquisition (CPA), return on ad spend (ROAS), and customer lifetime value (CLV), to measure campaign effectiveness and make data-driven decisions.

- Utilize marketing automation and analytics tools (e.g., Google Ads, Facebook Ads Manager, Google Analytics) to monitor campaign performance and generate actionable insights.

- Prepare and present performance marketing reports to senior management, highlighting campaign performance, key learnings, and recommendations for improvement.

- Stay updated with the latest industry trends, best practices, and emerging technologies in performance marketing to drive innovation and stay ahead of the competition.

- Lead a team of performance marketing specialists, providing guidance on strategy, campaign execution, and performance analysis. Foster collaboration, provide feedback, and promote professional development within the team.

- Drive performance marketing campaigns within allocated budgets, optimize spending to achieve desired results, and analyze

campaign performance to ensure positive return on investment (ROI).

- Develop and implement performance marketing strategies aligned with business goals, leverage data-driven insights to identify growth opportunities, and continuously optimize campaigns to maximize results.

Qualifications & Skills:

- Master's degree in Marketing, Business, or a related field preferably from Tier-1 colleges.

- 1+ years of experience in digital/performance marketing, preferably in real estate or a high-growth industry.

- Proficiency in digital marketing platforms (Google Ads, Meta Ads, LinkedIn Ads, YouTube Ads, etc.) and analytics tools (Google Analytics, Data Studio, etc.).

- Strong analytical mindset with expertise in performance metrics and data interpretation.

- Excellent communication, leadership, and project management skills.

- Creative thinker with a strategic and result-oriented approach.

Location : Aliens Space Station, Gachibowli-Tellapur, Hyderabad

Mode : Work from Office

Work timings : 11-8PM (Week-offs on Monday)

Website : https://www.aliensgroup.in/

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