Posted By
Alice Blue Commodities Pvt Ltd
NA at ALICE BLUE FINANCIAL SERVICES PRIVATE LIMITED
Last Active: 25 September 2025
Job Views:
248
248
Applications: 32
Recruiter Actions: 0
Posted in
Sales & Marketing
Job Code
1616084
Alice Blue Commodities - Assistant Manager - Performance Marketing
Posted 2 months ago
Posted 2 months ago
Assistant Manager - Performance Marketing
About the Role
We are seeking a dynamic and analytical Assistant Manager Performance Marketing to drive our digital growth strategy. The ideal candidate will manage end-to-end paid marketing campaigns across digital platforms, focusing on user acquisition, lead generation, and ROI-driven performance.
Key Responsibilities
- Campaign Management: Plan, execute, and optimize performance marketing campaigns across Google Ads, Meta (Facebook/Instagram), YouTube, Affiliate channels, and other programmatic/display networks.
- Performance Tracking: Monitor and analyze campaign performance on a daily basis to identify trends, insights, and optimization opportunities.
- Creative Collaboration: Work with creative and content teams to design compelling ad creatives, copy, and landing pages aligned with campaign objectives.
- Experimentation: Conduct A/B testing on creatives, copy, targeting, and bidding strategies to improve efficiency.
- Budget Optimization: Assist in planning budgets and allocate spends to maximize ROI and achieve KPIs.
- Reporting & Analytics: Prepare daily, weekly, and monthly performance reports with actionable insights.
- Conversion Optimization: Track and optimize conversion funnels using tools like Google Analytics, Firebase, and Google Tag Manager.
- Stakeholder Management: Coordinate with internal teams, agencies, and vendors for seamless campaign execution.
- Market Awareness: Stay updated with industry trends, algorithm changes, and new ad formats to maintain a competitive edge.
Requirements & Qualifications
- 3 to 5 years of proven experience in performance marketing or paid media roles.
- Strong expertise in Google Ads, Facebook Ads Manager, YouTube Ads, and Affiliate platforms.
- Proficiency in Google Analytics, Appsflyer, GTM, UTM tracking, and campaign attribution models.
- Ability to work with data-driven insights using Excel, Google Sheets, Looker Studio, or Tableau.
- Prior experience in lead generation or user acquisition-focused campaigns is a plus.
- Strong analytical skills with a growth mindset.
- Excellent communication and cross-functional collaboration skills.
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Posted By
Alice Blue Commodities Pvt Ltd
NA at ALICE BLUE FINANCIAL SERVICES PRIVATE LIMITED
Last Active: 25 September 2025
Job Views:
248
248
Applications: 32
Recruiter Actions: 0
Posted in
Sales & Marketing
Job Code
1616084
