Algonomy - Director - Outbound Demand Generation

- Algonomy is seeking a Head of Outbound Demand Generation to lead a team of SDRs and drive pipeline growth through outbound channels such as email, phone, LinkedIn, WhatsApp etc.

- The ideal candidate has demand generation across the USA, Europe, and Asia, with proven expertise in modern outbound strategies and a strong track record of building and leading high-performing teams.

RESPONSIBILITIES.

Pipeline development and Analysis:

- Own monthly, quarterly, and annual outbound lead (SQL) generation goals across global markets (Asia, USA, Europe, etc.

- Conduct detailed pipeline analysis segmented by region and product to inform strategic decisions and optimize campaign performance.

Collaboration & Technology:

- Collaborate with Sales, Product Marketing, and Product teams to ensure alignment on campaign strategies and messaging.

- Utilize marketing technology (CRM, campaign automation, analytics platforms, Data base enrichment, LinkedIn Sales navigator etc. ); identify and address any gaps to drive efficiency and generate actionable insights.

- Refine and incorporate new-age lead generation tools and processes (social selling, ABM, video prospecting, AI etc. ) with tight integration into Salesforce CRM.

Team Leadership & Development:

- Mentor, train, and develop a high-performing team of 8-12 members to achieve strategic marketing goals.

KEY METRICS FOR THIS ROLE.

- Pipeline generated via outbound :2X of annual order booking goals.

- Qualified leads (need documented or product trials) : >=33%.

RELEVANT EXPERIENCE FOR THE ROLE:

- Demand generation experience across the USA, Europe, and Asia.

- Successfully Led SaaS outbound demand generation teams of 10 or more members.

- Expertise in new-age marketing techniques such as social selling, ABM, and video prospecting etc.