Lead the strategy and execution of Sales Force Effectiveness (SFE) initiatives to enhance productivity, optimize processes, strengthen capabilities, and align the salesforce with organizational objectives. This is a hands-on, execution-driven role requiring someone who can roll up their sleeves, solve ground-level challenges, and deliver measurable impact.

Key Responsibilities:

Sales Force Effectiveness & Strategy:

- Build and implement strategies to improve salesforce productivity and effectiveness.

- Identify performance gaps and design data-backed improvement interventions.

- Drive SFE roadmap aligned with business goals.

Sales Processes & Tools:

- Design and refine sales processes, methodologies, and tools to maximize revenue opportunities.

- Partner with cross-functional teams (Sales, Marketing, Operations, Finance) to drive process excellence.

- Lead adoption of automation tools to streamline workflows and enhance efficiency.'

Data, Insights & KPIs:

- Analyze sales performance data to identify trends, opportunities, and bottlenecks.

- Define KPIs and dashboards to monitor salesforce performance.

- Translate insights into actionable business recommendations.

Incentive Design & Governance:

- Analyze historical incentive payouts and drive improvement in incentive effectiveness.

- Work with Brand Managers to design optimal brand-wise incentive structures.

- Implement clear communication plans to maximize field-force engagement in incentive programs.

Capability Building & Leadership:

- Partner with Sales Leadership to design training programs to improve capability, skills, and competencies.

- Lead and mentor the SFE team, fostering continuous improvement and innovation.

- Conduct periodic reviews to assess effectiveness of initiatives and drive refinements.

Stakeholder Collaboration:

- Build strong relationships across business units to ensure alignment and smooth execution.

- Act as the subject matter expert for all matters related to SFE, providing guidance and solutions.

Key Result Areas:

- Delivery of measurable improvements in salesforce productivity.

- Effective incentive structures leading to stronger performance outcomes.

- High adoption of tools, dashboards, and sales processes.

- Strong insights leading to actionable decision-making.

- Successful execution of SFE projects with clear business impact.

Skills & Competencies:

- Strong understanding of SFE frameworks.

- Expertise in analytics, incentive design, sales metrics, and performance management.

- Strong communication and change management skills.

- Ability to lead, influence stakeholders, and drive cross-functional execution.

- High analytical ability with proficiency in data tools and dashboards.

Education:

- Postgraduate from a premier institute.