Description:

Role Overview

We are seeking an experienced Regional Marketing Manager (RMM) to drive market expansion, product penetration, and business growth across the assigned region. The role requires deep understanding of crop-wise, segment-wise, and geography-based marketing strategies within the agrochemical industry.

The incumbent will be responsible for planning and executing regional marketing initiatives, strengthening trade engagement, and supporting sales teams through data-driven insights and on-ground coaching.

Key Roles & Responsibilities:

- Expand the companys reach across the assigned region/state, analyzing market potential by geography, crop, product, and segment.

- Conduct market mapping to identify future growth opportunities and propose business cases for territory expansion.

- Analyze crop-wise and segment-wise performance, identifying gaps and growth drivers.

- Evaluate trade-category penetration and recommend corrective actions.

- Analyze product portfolio performance and contribution to regional business.

- Drive liquidation of products through focused marketing initiatives.

- Support new product launches and portfolio optimization strategies.

- Align trade and distribution strategy to ensure cost-effectiveness and smooth service delivery.

- Work closely with sales teams and channel partners to improve market execution and results.

- Review existing marketing activities and assess effectiveness.

- Design, implement, and monitor regional marketing campaigns aligned with crop seasons and market needs.

- Ensure timely execution of campaigns and measure outcomes.

- Motivate team members through active participation and field involvement.

- Provide on-the-job coaching to enhance team skills and market effectiveness.

- Share new initiatives, concepts, ideas, and methods for continuous business improvement.

- Foster strong teamwork and collaboration across functions.

- Promote and implement safety learning and demonstrations for self, team members, and stakeholders.

- Ensure adherence to company safety standards and regulatory guidelines.

- Update daily market status and business position to the reporting manager.

- Maintain clear and structured communication on market insights, risks, and opportunities.

Preferred Candidate Profile:

- Mandatory experience in the Agrochemical / Crop Protection industry

- Strong exposure to regional marketing, crop-based promotion, and trade marketing

- Candidates from non-agrochemical industries will not be considered

- Proven ability to work closely with sales teams and trade partners

- Strong analytical, communication, and leadership skills