Description:
Key Role Overview
The Product Manager for Growth & Monetization will be responsible for defining and executing the product roadmap to significantly improve user activation, retention, and revenue streams.
This is a high-impact, data-driven role that sits at the intersection of business strategy, technology, and user experience.
Key Responsibilities:
- Product Strategy: Define the vision and roadmap for critical growth loops, including user onboarding, referral programs, subscription tiers, and premium feature monetization.
- A/B Testing & Optimization: Lead an aggressive experimentation culture, designing, executing, and analyzing A/B tests to optimize core conversion funnels (e.g., free-to-paid, trial conversion, checkout flow).
- User Research & Data: Deeply understand user behavior using quantitative data (Mixpanel, Google Analytics, SQL) and qualitative feedback. Translate insights into product requirements and features.
- Cross-Functional Leadership: Work closely with Engineering, Design, Data Science, and Marketing teams to launch features on time and to specification.
- Monetization Levers: Identify new revenue opportunities and develop pricing, packaging, and promotional strategies for various product offerings.
- Backlog Management: Own and prioritize the product backlog, write detailed user stories, and manage sprint planning to ensure maximum impact on key business metrics.
Required Skills & Competencies:
- Product Management Experience: Minimum 2+ years of direct experience as a Product Manager, preferably in a growth-focused role.
- Data Proficiency: Strong analytical skills with hands-on experience in SQL, Excel, and data visualization tools (e.g., Tableau). Data-driven decision-making is essential.
- Technical Fluency: Ability to communicate effectively with engineering teams and understand technical tradeoffs. Prior coding experience is a strong plus.
- UX/UI Acumen: A keen eye for user experience and ability to articulate design requirements to create intuitive and high-converting product flows.
- Business Mindset: Deep understanding of unit economics, LTV (Lifetime Value), CAC (Customer Acquisition Cost), and ARPU (Average Revenue Per User).
- Problem-Solving: Proven ability to break down complex, ambiguous problems into concrete product iterations
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