About Alaan :

Alaan is one of the Middle East's fastest-growing startups and is currently experiencing a phase of hypergrowth. At the backbone of this rise is the Middle East's strongest growth and marketing engine, all driven by proprietary systems built in-house.

We recently raised $48M Backed by Y Combinator and top global investors- including founders and executives of leading startups in the region.

We're not just building software. We're reimagining how finance works for modern businesses across the region.

About The Role:

We're looking for a data-driven Performance Marketer with 3+ experience in B2B SaaS to own and scale our paid acquisition and growth channels.

You'll be responsible for developing and executing campaigns that drive qualified pipeline, reduce CAC, and improve conversion across the funnel from awareness to demo request.

This is a highly analytical role for someone who thrives on testing, optimization, and ROI accountability.

What you'll do :

- Own Paid Growth: Plan, execute, and optimize performance campaigns across channels (Google, LinkedIn, Meta, review platforms, and niche SaaS channels).

- Experimentation: Run structured A/B tests on ads, landing pages, CTAs, and audiences to continuously improve performance.

- Budget Management: Own performance marketing budget and allocate spend effectively across channels for maximum ROI.

- Campaign Analytics: Religiously track CAC, ROAS, and LTV use data to drive decision making.

- Conversion Optimization: Collaborate with Sales and growth teams to improve lead-to-demo and demo-to-close conversion rates.

What we are looking for :

Required Skills:

- Deep hands-on experience managing and optimizing campaigns in Google Ads (Search, Display, Performance Max, YouTube, Demand Gen) LinkedIn Ads (targeting by title, firmographic, and intent data) Meta Ads (for remarketing and awareness)

- Skilled in audience segmentation crafting messaging for ICPs, personas, and lifecycle stages. 3rd Party audience builder

- Comfortable building dashboards and reports that tie marketing metrics to revenue outcomes.

- Deep understanding of SaaS growth metrics: MQLs, SQLs, CAC, LTV, payback period, pipeline velocity.

- Understanding of UTM taxonomy, tracking pixels, webhooks, and data connectors.

- Strong analytical thinking and ability to break down complex problems into actionable solutions.

- Strong troubleshooting skills to diagnose ad deliverability issues and campaign performance.

- ABM expertise and relevant tools to execute.

Nice to Have:

- Understanding of data structures and process mapping for marketing workflows.

- Experience with Marketing automation platforms and low-code platforms like, Zapier, Make (Integromat), n8n or similar automation tools, Google Sheets scripts.

Personality traits for the ideal candidate :

While we are looking for specific skills, certain personality traits goes a long way :

- You're an executor: In the words of Mary Kay Ash "Ideas are a dime a dozen. People who implement them are priceless." We expect you to execute relentlessly and measure success continuously.

- You thrive on uncertainty and get excited at the thought of new experiments: No two months are the same for us at Alaan. Our team's biggest strength is our ability to adapt to new market conditions and execute new strategies at lightning speed.

- You're a go-getter. Alaan will give you the flexibility to experiment, and will NEVER micro-manage. However, we will expect extreme levels of ownership to be displayed.

- You understand that mundane tasks are part of the job: As much as the job is exciting, there will be times when you will have to get down and dirty and do tasks.

- You have the vision to grow with the company: We are not looking for someone to join and work with a short-sighted vision. Every teammate at Alaan understands that we're in this together for the long run.

What's in it for you :

- Contribute to building the Middle East's most beloved fintech brand from the ground up

- Benefit from a role with significant ownership and accountability

- Thrive in a flexible hybrid culture with ample work-life balance

- Participate in exciting offsite events

- Competitive salary and equity

- Enjoy additional perks like travel allowances, gym memberships, and more