- Work on creating marketing strategy and drive its sales implementation. Contributes to the execution of sales and profitability targets established by the Business Unit. and professional delivery of proactive and operational in strategy delivery.

- Executes marketing initiatives defined by the segment, focused on where to play and how to win in India. Build and delivery of new winning concepts and capabilities- including alignment with ANNV for support & execution.

- Define strategy and lead its implementation plan & ensures execution in order to impact financial targets

- Interface with sales in creation of structured approach to drive delivery and scale up of winning value propositions and concepts

- Working with Segment and Product teams to develop of customer, competitor and market insights which aid development of winning value propositions & concepts including product, service and capability changes

- Utilizes global campaign platforms and drive India specific Campaigns, digital enablement to create customer demand, working with sales to optimizes delivery and conversion rate

Specific tasks:

- Acts as senior Marketing Leader and focuses on the coating marketing organization - prioritising per BU actions and agreeing implementation/activation routes, including allocation of appropriate resources

- Works closely together with BU to translate Segment strategies into operational action planning and implementation - Develops, executes and monitors key performance indicators.

- Formulates Regional marketing plans and tactics, which includes introducing, repositioning and withdrawal of how to win concepts (covering products and services). Actively works with sales teams to clearly map implementation plans and targets, key milestones and timelines in order to ensure on time delivery, scale up of value propositions and impact on business financial performance. Works alongside sales to build stronger customer partnerships & gather insights.

- Translates Business Unit vision, policies, market research and customer specifications into detailed strategies, actions, targets and budgets and keeps up to date as continuous process.

- Works with ANNV PM team, R&D teams to define product and service portfolio required to deliver and embed winning concepts in regional sales organization.

- Works with commercial and leadership to ensure targets are being met, feeding in insights on customer needs and support requirements to both Segment and Product teams to complete the feedback loop on the innovation portfolio. Provides connection between marketing and sales with forecasts relating to regional product and service activation in their region

- Execution of brand tactics into the market. Deciding which brands are used and the brand positioning, aligning to brand strategy. Campaign to build brand though various rlevent channel like trade shows, key visuals, digital and ensuring alignment of positioning and messaging with sales organization through appropriate training.

- Input and own strategic pricing architecture.

- Responsible for delivery of monthly Marketing PMR

- With support of the Market Intelligence Analyst gets in depth understanding of customer needs via market research. Translates needs into clear value propositions and develops these propositions in close cooperation with stakeholders. Fully engages in commercial strategy process to identify macro and micro economic indicators, threats and opportunities..