AkzoNobel - Area Sales Manager

Area Sales Manager (ASM)

Location: As per business requirement

Department: Sales

Role Type: Full-time

Role Overview:

- The Area Sales Manager is responsible for driving sales performance, revenue growth, and market expansion within the assigned territory. The role involves managing channel partners, leading the field sales team, executing sales strategies, and strengthening customer relationships to achieve business objectives.

Key Roles & Responsibilities:

Sales & Revenue Growth:

- Achieve and exceed sales targets for the assigned area on a monthly, quarterly, and annual basis

- Develop and implement area-wise sales plans aligned with organizational goals

- Identify new business opportunities, markets, and customers to drive growth

Channel & Distributor Management:

- Appoint, develop, and manage distributors, dealers, and key channel partners

- Ensure optimal distributor performance through regular reviews and support

- Monitor distributor stock levels, secondary sales, and market coverage

Team Management & Capability Building:

- Lead, coach, and motivate the field sales team to improve productivity and performance

- Conduct regular field visits, joint calls, and performance reviews

- Provide ongoing training on products, sales techniques, and market practices

Market Development & Execution:

- Drive market penetration, visibility, and brand presence across the assigned territory

- Execute trade marketing initiatives, promotions, and sales campaigns

- Monitor competitor activities and recommend corrective actions

Customer Relationship Management:

- Build strong relationships with key customers, retailers, and influencers

- Address customer concerns and ensure high levels of satisfaction

- Identify opportunities for long-term partnerships and business growth

Planning, Reporting & Analysis:

- Track sales performance, analyze trends, and prepare regular MIS reports

- Forecast sales accurately and ensure effective demand planning

- Use market insights and data to improve sales strategies

Compliance & Process Adherence:

- Ensure adherence to company policies, pricing, credit norms, and ethical standards

- Manage claims, schemes, and budgets within approved limits

Key Performance Indicators (KPIs):

- Achievement of sales targets and revenue growth

- Market share and territory expansion

- Distributor and channel performance

- Team productivity and capability development

- Customer satisfaction and retention