AkzoNobel - Area Sales Manager

Description: The Area Sales Manager is responsible for driving sales growth, expanding market share, and strengthening dealer and influencer relationships within the assigned territory for decorative/industrial paints.

Sales & Revenue Growth:

- Achieve primary and secondary sales targets for the assigned territory

- Drive volume, value, and profitability in line with AOP

- Execute company sales strategies and promotional plans

Channel & Dealer Management:

- Appoint, manage, and develop dealers/distributors

- Ensure optimal dealer coverage, visibility, and stock availability

- Monitor credit, collections, and outstanding payments

Market Development:

- Expand presence in new markets, towns, and rural outlets

- Track competitor activities and recommend counter-strategies

- Improve product mix and penetration of premium products

Influencer Management:

- Develop and manage relationships with painters, contractors, architects, and influencers

- Drive loyalty programs, painter meets, and engagement activities

Team Management:

- Lead and guide Sales Officers / Territory Sales Executives

- Conduct joint field visits, reviews, and capability building

- Ensure team productivity and performance tracking

Marketing & Execution:

- Ensure effective in-shop branding, visibility, and merchandising

- Implement marketing campaigns and scheme rollouts on ground

- Coordinate with marketing and supply chain teams

Reporting & Compliance:

- Prepare daily/weekly/monthly sales reports and MIS

- Ensure compliance with company policies and processes