AiSens - Manager - Ads Accounts

Campaign Strategy & Execution:

- Manage & optimize Meta Ads campaigns (Click-to-WhatsApp, Lead Ads, Retargeting).

- Develop strategies to increase client ad spend & improve ROI.

- Conduct A/B testing, audience segmentation, and budget optimization.

- Ensure tracking & analytics are set up correctly (UTMs, Meta Pixel, WhatsApp API tracking).

Client Success & Growth Consulting:

- Act as a strategic advisor to clients, helping them scale CTWA ad campaigns.

- Educate clients on ad optimization strategies & WhatsApp funnel best practices.

- Analyze campaign performance and provide data-driven insights & recommendations.

- Conduct regular strategy calls to drive account growth & retention.

WhatsApp Funnel Optimization:

- Guide clients in setting up automated WhatsApp sales funnels.

- Optimize chatbot flows, follow-up sequences, and retargeting strategies.

- Ensure seamless CRM & API integrations to improve conversion tracking.

Revenue Growth & Upselling:.

- Drive increased ad spend per client through campaign performance improvements.

- Identify upsell & cross-sell opportunities (e. , WhatsApp automation, lead nurturing tools). Work closely with the sales team to expand existing client accounts.

Required Qualifications & Experience:.

Must-Have:

- 3-6 years of experience in Paid Social / Meta Ads / Ad Account Management.

- Hands-on expertise in Facebook Ads Manager & Click-to-WhatsApp campaigns.

- Strong analytical skills - ability to interpret data, optimize campaigns, and reduce CPL.

- Experience in client-facing roles (account management, customer success, or consulting).

- Familiarity with WhatsApp Business API & marketing funnels.

- Excellent communication & strategic consulting skills to guide clients.