- AiSensy is looking for a Growth Marketing Manager who thrives at the intersection of product, marketing, and data.

- You'll own key parts of the product-led growth (PLG) strategy and be responsible for driving adoption, activation, retention, and monetization.

- This role requires a blend of user empathy, analytical rigor, and cross-functional collaboration to launch features, optimize onboarding experiences, and turn user insights into scalable growth levers.

Key Responsibilities:

Product-Led Growth Strategy

- Lead the development and execution of end-to-end growth experiments across the product funnel (activation - engagement - retention - monetization).

- Define key metrics (activation rate, retention cohorts, churn, ARPU) and own the north star KPIs for self-serve and SMB customers.

- Design and A/B test onboarding flows, feature discoverability nudges, and contextual prompts to improve user journeys.

- Feature Adoption & Usage Optimization.

- Use product analytics ( Mixpanel, Amplitude) to track feature adoption and identify drop-off points.

- Collaborate with Engineering and Design to iterate on UX that promotes continuous feature discovery and usage.

- Launch and monitor in-app tutorials, tooltips, checklists, and onboarding milestones.

- User Segmentation & Personalization.

- Build and maintain behavioral segmentation models to group users based on lifecycle stage, usage depth, and engagement patterns.

- Partner with Marketing and Success teams to trigger targeted campaigns using CRM or automation tools (HubSpot, WebEngage, MoEngage).

Data-Driven Experimentation:

- Ideate, prioritize, and run structured growth experiments with measurable outcomes (conversion rate, LTV, churn reduction).

- Own experimentation frameworks across acquisition channels (SEO, paid), onboarding funnels, and product nudges.

- Analyze experiment results to derive insights and feed back into product iterations.

Cross-Functional Leadership:

- Act as the bridge between Product, Engineering, Design, Marketing, and Customer Success.

- Contribute to go-to-market strategies for new features, including positioning, rollout, and user education.

- Collaborate on lifecycle marketing and retention strategies with Marketing teams.

Voice of the Customer:

- Conduct user interviews, surveys, and usability tests to inform roadmap decisions.

- Incorporate NPS, CSAT, and support data to identify areas of friction and opportunities for delight.

Requirements:

- Experience: 3-6 years in Growth Marketing Management, Product Marketing, or related roles in a B2B SaaS environment.

- Data Expertise: Proficiency with analytics tools like Mixpanel, Amplitude, Heap, or Google Analytics.

- Experimentation: Strong understanding of A/B testing, cohort analysis, growth loops, and PLG strategies.

- Technical Acumen: Able to work closely with engineering to implement experiments, product improvements, and analytics events.

- Communication: Clear articulation of product decisions, backed by data and user insights.

- Project Management: Capable of managing timelines, dependencies, and cross-functional projects.