Campaign Lead ATL/Digital Marketing - The incumbent is required to manage all campaigns for Airtel Payments Bank from an ATL(TV/Print/OOH/Radio/Digital) marketing perspective. Apart from communication development, the incumbent will be required to oversee necessary consumer research, and evaluate/optimize media plans . - Managing ATL/Digital agency relationships including evaluation and association. - Owning ATL/Digital aspects of every campaign, including, but not limited to: - Campaign Development (Creative brief, communication strategy & creative development with agency stakeholders, Marketing mix development) - Media planning & optimization - Campaign Execution (End to end production and delivery of material to relevant agencies/channels/partners) - Campaign budgeting and operations - Internal stakeholder alignments including compliance, legal, alliances, sales, finance, SCM etc. - Achieving Marketing and Brand KPIs for campaigns including Awareness, Preference, ITP etc. - Achieving Business KPIs for campaigns including throughput, usage etc.

Gurgaon/Gurugram

Airtel Payments Bank - Campaign Lead - ATL/Digital Marketing 

Job Description for Airtel Payments Bank - Campaign Lead - ATL/Digital Marketing  in Airtel Payments Bank in  Gurgaon/Gurugram for (4-9) years of experience. Apply Now!