Air India SATS Airport Services - Manager - Corporate Communications

Description:

Manager Corporate Communications.

Location: Mumbai.

Department: Corporate Communications, Branding & Events.

Reports To: Head Corporate Communications, Branding & Events.

JOB PURPOSE:

AISATS operates in a niche, operationally intensive environment where communication must be purposeful, professional and aligned with the expectations of airline partners, regulatory bodies and relevant stakeholders. The ideal candidate will understand the nuances of B2B communication and be adept at crafting content that informs, engages and builds trust, without relying on mass-market appeal.

As part of the AISATS Corporate Communications, Branding & Events team, the candidate will be responsible for enhancing the companys brand image, managing media relations/external communications, driving internal communications and ensuring consistent messaging across all platforms. This position is geared towards individuals whose interests lie in shaping AISATS communications strategy and content management capability.

KEY RESPONSIBILITIES:

- Align all messaging with AISATS mission, values, and strategic priorities, ensuring consistency across internal and external channels.

- Identify communication opportunities around key business initiatives, change management and leadership visibility.

- Conduct periodic audits of communication effectiveness and recommend improvements based on feedback and performance metrics.

- Collaborate with senior leadership to shape narratives that reflect AISATS vision and position the company as a thought leader in the aviation services sector.

Internal & External Communications:

- Ensure all communication is consistent in tone, aligned with AISATS brand voice and tailored to the target audience for maximum impact.

- Support the development of press releases, editorials, media statements and crisis communication materials in collaboration with relevant stakeholders.

- Work with AISATS PR agency to coordinate media outreach, ensure timely dissemination of communication assets and monitor coverage.

- Collaborate with internal teams to gather stories, updates and insights that reflect AISATS values, achievements and strategic priorities.

- Maintain a content calendar to ensure timely and strategic communication rollouts across channels.

- Contribute to speechwriting and executive communications to support leadership visibility and thought leadership initiatives.

Social Media Management & Content Creation:

- Create a mix of static posts, carousels, reels and short-form videos to showcase AISATS milestones, employee stories, operational excellence, and thought leadership.

- Monitor social media trends, hashtags, and viral content to identify opportunities and risks that may impact AISATS reputation or visibility.

- Collaborate with internal teams to source content ideas and ensure timely coverage of key events, campaigns and initiatives.

- Track and analyze performance metrics across platforms using native analytics tools and dashboards; provide regular reports with insights and recommendations for optimization.

- Ensure all social media content adheres to AISATS brand guidelines, tone of voice and strategic messaging priorities.

Crisis Communication and Reputation Management:

- Collaborate with internal stakeholders and external PR agencies to craft accurate and sensitive messaging.

- Act as a key communication liaison during emergencies, ensuring alignment across leadership, operations, relevant stakeholders and media.

- Monitor media and social media channels for emerging issues and provide proactive recommendations to mitigate potential reputational impact.

- Prepare holding statements, FAQs, escalation protocols etc. to support rapid response and business continuity.

Website Content & SEO:

- Implement SEO best practices to enhance website visibility and search performance.

- Process and manage requests for website updates in a timely manner.

Branding:

- Responsible for ensuring consistent representation of the AISATS brand across all communication materials.

- Oversee branding compliance in company giveaways, promotional items, and visual assets.

- Act as a brand guardian to uphold AISATS identity and messaging standards across all touchpoints.

EDUCATIONAL QUALIFICATIONS & SKILLS:

- Ability to work independently while driving strategic communication initiatives across the organization.

- Proven experience in managing high-impact campaigns that align with business objectives.

- Skilled in maintaining consistent messaging across all internal and external communication touchpoints.

- Proactive and collaborative approach to stakeholder engagement and cross-functional coordination.

- Strong capability to translate complex business priorities into clear, compelling narratives and communication materials.

EXPERIENCE:

- Experienced in crafting compelling B2B communication strategies.

- Experienced in managing different social media channels.

- Working Knowledge of Microsoft Office and web content management systems.

- Strong understanding of brand alignment, storytelling, and audience engagement.

- Ability to multi-task and re-prioritize as required.

- Desire to take full ownership of assigned projects and ability to work independently.

- Strong interpersonal and verbal communication skills.

- Strong copywriting and copyediting skills (writing samples are a plus).

- Good organizational and coordination skills.

- Proficiency in Canva (for creating visual content and short-form videos).

PERSONAL ETHICS:

- Integrity, honesty with strong sense of ethics and empathy.

- Good oral and written communication.

- Team player.

- Analytical and intuitive skills.