To lead engagement and visibility for the Maharaja Club through digital campaigns, social media, and member experiences. The role will build awareness, increase enrolments, and deliver high-quality activations through effective project, vendor, and stakeholder management.

B. Key Accountabilities

Digital Campaigns, Social Media & Brand Visibility

- Execute the loyalty program's social media plan to strengthen the Maharaja Club's presence across platforms.

- Run digital campaigns to improve awareness, engagement, and enrolments.

- Work with agencies to create content plans and campaign creatives for each platform.

- Ensure consistent brand messaging and premium positioning across digital and offline channels.

Content & Community Engagement

- Manage social media content to build a strong digital presence for the Maharaja Club.

- Develop content ideas and campaigns with creative and content teams.

- Use engaging and relevant content to build member interest and loyalty.

- Track performance and improve campaigns using data and member feedback.

Performance Marketing & Enrolment Growth

- Support paid and digital campaigns across social, search, and programmatic channels to grow enrolments.

- Work with media and performance teams to improve conversion, acquisition cost, engagement, and ROI.

- Execute ongoing and short-term campaigns.

- Review campaign results and use insights to improve targeting and effectiveness.

Curated Experiences & Events

- Plan and deliver member experiences and engagement activities aligned with the brand.

- Manage execution from concept and partner onboarding to delivery and feedback.

- Work with partners and vendors to deliver premium member experiences.

- Ensure smooth on-ground execution with strong attention to detail.

Project, Vendor & Stakeholder Management

- Lead planning and execution across campaigns and experiences.

- Manage timelines, budgets, and deliverables.

- Manage agencies and vendors, including scope definition, negotiation, delivery tracking, and quality control.

- Coordinate with internal teams such as Brand, Digital, Loyalty, and Finance for smooth execution.

Budget & Performance Management

- Track spending across campaigns, digital media, and activations.

- Monitor ROI, engagement, and enrolment impact.

- Share regular reports and insights to improve campaign performance.

C. Skills / Qualities Required

- Ability to think strategically and support premium brand positioning and customer engagement

- Excellent project, stakeholder, and vendor management skills

- Strong experience in digital marketing, social media, and campaign execution

- Ability to analyse campaign performance and draw useful insights

- Basic understanding of performance marketing and paid media

- Understanding of content formats and social media practices

D. Key Interfaces

Internal Interfaces: Brand Marketing Team, Performance and Media Team, Loyalty Program Management, Design and Content Teams, Finance and Procurement Team

External Interfaces: Creative and Digital Agencies, Event Management Companies, Influencers and Brand Partners, Venue and Hospitality Partners, Vendors

E. Educational and Experience Requirements

Minimum Education Requirements: Master's degree in Marketing, Communications, or a related field

Experience -

- Minimum: 5-7 years in digital marketing, campaign management, social media, or brand activations

- Desired: Prior experience in loyalty programs, aviation, or premium brands preferred

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