Aimlay - Manager - Digital Marketing

Job Title: Digital Marketing Manager - Edtech / Education

Location: Delhi (On-site)

Job Description:

We are looking for an experienced Digital Marketing Manager to lead end-to-end digital marketing initiatives for a global education and writing support platform. The role involves driving online lead generation, managing digital campaigns, and improving brand visibility across digital channels.

The ideal candidate should have strong experience in performance marketing, social media management, and lead generation strategies, especially in the Edtech/Education domain.

Key Responsibilities:

- Plan, execute, and optimize digital marketing campaigns across Google Ads, Meta (Facebook/Instagram), and other platforms

- Drive end-to-end online lead generation and customer acquisition campaigns

- Manage and grow social media channels to increase engagement and brand visibility

- Analyze web traffic and campaign performance using analytics tools

- Conduct market research to identify trends and optimize marketing strategies

- Collaborate with cross-functional teams to align marketing with business goals

- Track, measure, and report performance metrics for all campaigns

- Improve ROI through continuous optimization of digital campaigns

- Develop content strategies to support marketing and branding initiatives

- Stay updated with latest digital marketing trends and tools

Required Skills & Experience:

- Minimum 7-10 years of experience in digital marketing and online lead generation

- Strong expertise in Google Ads, Meta Ads, and performance marketing

- Experience in social media marketing and lead generation strategies

- Strong knowledge of digital marketing tools and analytics platforms

- Ability to interpret data and optimize campaign performance

- Excellent communication and content development skills

- Strong project management and execution skills

Preferred Candidate Profile:

- Experience in Edtech / Education industry preferred

- Strong analytical and creative thinking abilities

- Ability to manage multiple campaigns simultaneously

- Up-to-date with latest digital marketing trends and technologies