Aimlay - Digital Marketing Manager

Position: Digital Marketing Manager

Experience: 8+ Years

Job Summary:

- We are seeking a highly experienced and strategic Digital Marketing Manager with 8+ years of expertise in Google and Meta Ads.

- The ideal candidate will be a proven leader in paid media, responsible for developing and executing scalable marketing strategies that drive key business outcomes.

- You will oversee the entire campaign lifecycle, from planning and creation to management and optimization, with a sharp focus on budget management, maximizing ROI, and hitting performance targets.

Key Responsibilities:

Paid Media Strategy and Planning:

- Lead the development of quarterly and yearly paid media plans, focusing on scalable and cost-effective growth.

- Oversee the end-to-end planning, creation, and management of campaigns across all paid media channels, with a deep specialization in Google and Meta Ads.

Budget and Performance Management:

- Effectively allocate and manage paid media budgets, ensuring maximum ROI from performance marketing spends.

- Closely monitor key performance indicators (KPIs) such as Cost per Lead (CPL), Lead to Pay ratio, and overall ROI.

Execution and Optimization:

- Ensure the timely execution of all campaigns and activities as per monthly and quarterly targets.

- Continuously measure and optimize campaign performance to improve key metrics and achieve lead delivery targets.

Data and Analytics:

- Analyze campaign data to derive actionable insights and improve future strategies.

- Track and report on platform traffic, lead volume, and overall campaign effectiveness.

Required Skills

Core Experience:

- 8-10 years of experience in digital marketing, with a deep focus on Google Ads and Meta Ads.

- Proven experience in a leadership role, driving paid media strategy from a high level.

Technical Expertise:

- Expert-level proficiency in managing paid media channels, particularly Google and Meta.

- Strong hands-on experience in campaign management and optimization.

Analytical Skills:

- Expertise in budget allocation and management.

- A proven track record of achieving and maximizing ROI from performance marketing spends.

- Strong analytical skills to track and report on key metrics.

Preferred Skills

- Experience with other paid channels such as LinkedIn, or programmatic advertising.

- Certifications in Google Ads and Meta Ads.

- Familiarity with analytics platforms like Google Analytics.

- Strong project management skills and experience with marketing automation tools