AI Search & Growth Specialist - Generative Engine Optimization/Answer Engine Optimization

Role Overview:

We are looking for an AI Search & Growth Specialist to drive visibility and discoverability across next-generation search platforms powered by LLMs. This role sits at the intersection of AI, content, and growth, focusing on how brands and products are surfaced within AI-generated responses.

You will work on evolving traditional SEO into Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO), shaping how content is structured, retrieved, and ranked in AI ecosystems.

What You'll Do:

- Build and optimize AI-first content and data pipelines for LLM-based discovery

- Design strategies across SEO - AEO - GEO to improve visibility in AI-generated outputs

- Structure content, metadata, and knowledge systems for better AI consumption and retrieval

- Work on prompt optimization, semantic ranking, and query understanding

- Collaborate with product and marketing teams to align content with AI search behavior

- Analyze how AI platforms surface results and continuously improve ranking signals

- Experiment with new discovery models for answer-based and conversational search

What We're Looking For:

- 3+ years of experience in SEO / Technical SEO, with exposure to AI-driven search or GEO

- Strong understanding of content ranking, search behavior, and discoverability strategies

- Familiarity with AI/LLM ecosystems like ChatGPT and Google Gemini

- Hands-on exposure to prompting, embeddings, vector search, or RAG-based systems

- Ability to structure content and data for semantic search and AI ingestion

- Strong analytical thinking with focus on user query patterns and search intent

- MBA (Marketing) or B.E./B.Tech in relevant fields

Preferred Background:

- Experience in digital-first, SaaS, fintech, or consumer tech environments

- Exposure to growth or performance marketing and product-led growth models

- Familiarity with AI tools, LLM APIs, or analytics platforms

- Understanding of AI evaluation and ranking signals

Why Join Us:

- Be part of one of India's leading NBFCs

- Work on emerging, high-impact areas at the intersection of AI and search

- Opportunity to shape early-stage capabilities in AI-driven discovery and growth

- High ownership with cross-functional exposure across product, marketing, and data teams