Description:
- Responsibilities:
- Build a structured, tech-first onboarding and early-life experience that feels personal, intuitive and high-trust.
- Define the emotional journey of a new user and translate it into product flows, triggers and interactions.
- Create a companion-like experience, calm, personalised, and human in tone.
- Design micro-interactions, nudges and rituals that feel warm, intentional and senior-friendly.
- Build experiences that give members a sense of private identity, belonging and my world inside Marzi.
- Use insights and behavioural patterns to help users feel seen and accepted quickly.
- Build daily reasons to return that create pride, joy and organic social flaunting.
- Craft tech-driven celebration moments, personalised highlights and high-quality value drops.
- Architect journeys that run entirely without manual intervention.
- Use automation and AI where needed to scale personalisation, without adding operational load.
- Ensure every touchpoint copy, design, rhythm, recommendations, and nudges feel intentional and premium.
- Work with Design to maintain extremely high standards of UI/UX.
- Own early life engagement metrics: Day-1 Day-7 Day-30 activation, stickiness, pride signals and referrals.
- Diagnose drop-offs and iterate rapidly with clarity and discipline.
- Run experiments systematically across personalisation, nudges, rituals and content.
Requirements:
- 2-4 years in product, consumer apps, behavioural design or lifecycle management.
- AI First thinking for product solutioning.
- Deep user empathy and ability to think emotionally + structurally.
- Strong first-principles thinker who can translate feelings into systems and flows.
- High ownership, high clarity and obsession for craft.
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