AI CERTs - Performance Marketing Manager

Description:

About the Role

We are seeking a highly analytical and results-driven Performance Marketing Manager (Account-Based) to design, execute, and optimize paid marketing campaigns that drive qualified leads and measurable ROI. The ideal candidate will have strong experience in B2B account-based marketing (ABM), data analytics, and multi-channel campaign execution across digital platforms.

Key Responsibilities (KRA):

- Develop and execute account-based performance marketing strategies targeting high-value B2B clients.

- Plan, manage, and optimize paid campaigns across Google Ads, LinkedIn Ads, Meta, and programmatic platforms.

- Collaborate with sales and account teams to define target accounts, buyer personas, and campaign goals.

- Create personalized ad journeys and messaging for different stages of the buyer funnel.

- Monitor and analyze campaign performance metrics, providing actionable insights and data-driven recommendations.

- Manage marketing budgets effectively to maximize ROI and minimize CAC (Customer Acquisition Cost).

- Drive continuous A/B testing and conversion rate optimization across landing pages and ad creatives.

- Integrate marketing automation and CRM tools (e.g., HubSpot, Salesforce, Marketo) for precise audience targeting.

- Collaborate with content and creative teams to align campaign assets with brand tone and messaging.

- Prepare detailed performance reports and dashboards for leadership and client presentations.

- Stay updated with the latest trends in digital advertising, analytics, and account-based marketing technologies.

Key Skillsets:

- 6-8 years of experience in performance marketing, with at least 3 years in account-based marketing.

- Proven expertise in managing high-performing paid campaigns across search, social, and programmatic platforms.

- Strong knowledge of Google Ads, LinkedIn Campaign Manager, Meta Ads Manager, and Display/Retargeting tools.

- Hands-on experience with marketing automation and CRM platforms like HubSpot, Marketo, or Salesforce.

- Excellent analytical and data interpretation skills with proficiency in Google Analytics, Looker Studio, or Power BI.

- Deep understanding of B2B marketing funnels, lead scoring, and pipeline acceleration strategies.

- Strong project management and stakeholder collaboration skills.

- Creative problem-solving mindset with the ability to translate insights into impactful actions.

- Excellent written and verbal communication skills.

- Bachelors degree in Marketing, Business, or a related field (MBA preferred).