AI CERTs - Manager - Digital Marketing

Description:

Location: Gandhinagar

Reports To: Head of Marketing

Responsibilities:

- Define and execute the global marketing strategy for AI CERTs' Authorized Training Partners (ATPs) with digital delivery capabilities.

- Act as the primary point of contact for co-developing and maintaining the joint value proposition between AI CERTs and its ATPs.

- Plan and manage marketing efforts tied to certification product launches through ATPs.

- Develop and manage the Marketing Development Funds (MDF) program: create frameworks, drive joint planning, and track effectiveness and ROI.

- Ensure proper promotion of digital ATP value via owned marketing channels including website, social, and campaign integration.

- Create and manage a consistent sponsorship framework for ATP participation in AI CERTs events.

- Collaborate with the content team to produce marketing collateral and enablement resources tailored for ATPs.

- Maintain and grow a digital resource hub with co-branded, customizable marketing content for ATPs to support lead generation and regional campaign efforts.

Basic Qualifications:

- 6+ years of experience in marketing roles (excluding internships)

- Experience building, executing, and scaling cross-functional programs or campaigns from concept to execution

- Experience using data and metrics to evaluate performance and inform optimization

- Experience in partner/channel marketing and go-to-market strategy development

Preferred Qualifications:

- Proven ability to use customer research and performance data to shape campaigns and improve partner success

- Hands-on experience with marketing and CRM tools (e.g., Marketo, Salesforce, Tableau, HubSpot)

- Background in B2B/B2C technology marketing, certification or training services, or SaaS products

- Strong communication, stakeholder management, and project leadership skills across global and cross-functional teams