A G R I M

STRATEGY ASSOCIATE - GROWTH AND REVENUE MARKETING

ABOUT US

Agrim is India's largest agri-input e-commerce platform, empowering lakhs of retailers across the country with better access, pricing, and service. We're backed by marquee investors and are growing fast.

With 800+ employees and ambitious plans to grow 2x in the next two quarters, we are transforming how agri-retailers buy and grow their business. Our culture is rooted in five values: Delivery Excellence, Ownership, Frugality, Simplicity, and Transparency. You can read more about us here - Click here

ROLE OVERVIEW

You will own end-to-end planning, execution, and optimisation of paid digital campaigns across channels like Google, Meta, and other performance platforms to drive high-quality leads and revenue growth. The role will be responsible for

continuously analysing data, running experiments (A/B tests), and improving key metrics such as CPA, CTR, and conversion rates to maximise ROI on marketing spends.

KEY RESPONSIBILITIES

- Own end-to-end acquisition performance marketing across Google Ads, UAC, DV360, Meta, InMobi, and Truecaller, including planning, campaign setup, optimisation, and budget pacing to deliver against growth and ROI targets.

- Leverage first-party audiences and customer cohorts to design precision-targeted campaigns, continuously refining segmentation to improve conversion rates and reduce acquisition costs.

- Drive user engagement, activation, and retention through lifecycle journeys across Email, Drip, and In-App channels (WebEngage/MoEngage).

- Implement, manage, and optimise the full marketing technology stack (attribution, tracking, analytics, automation) to ensure accurate measurement, smooth integrations, and scalable execution of campaigns.

- Build robust reporting and dashboards to analyse campaign performance, generate actionable insights, and translate data into clear recommendations for leadership and cross-functional partners.

- Lead, coach, and mentor a high-performing campaign team, driving best practices in experimentation, creative testing, and performance hygiene while fostering a culture of ownership and continuous improvement.

REQUIREMENT

- MBA/Btech Tier 1

- 1+ Year Experience in performance marketing

- Strong analytical mindset

- Experience in multi-channel campaign execution & optimization

- Ability to manage marketing budgets with a keen eye on ROI

WHY JOIN US?

At Agrim, you will shape the engine of a Bharat-scale startup on its path to IPO. This is an opportunity to build one of India's most impactful playbooks while working with a mission-driven team solving one of India's largest distribution challenges.

We are in Gurgaon. This is Work from Office role.