Company Overview:

AGRIM is a rapidly growing agri-tech company transforming the agricultural supply chain in India. We leverage technology to connect farmers directly with businesses, streamlining procurement, improving price discovery, and reducing post-harvest losses. Our platform provides a comprehensive suite of services, including quality assessment, logistics, and financing, empowering farmers and ensuring a consistent supply of high-quality produce for businesses across the food processing, retail, and export sectors.

Role Overview:

We are seeking a highly motivated and analytical Senior Category Manager to join our dynamic team in Gurgaon/Gurugram. In this role, you will be responsible for developing and executing category strategies to drive growth, profitability, and market share within assigned agricultural commodities. You will work closely with sourcing, sales, marketing, and operations teams to optimize the entire value chain, from farmer engagement to customer delivery. This role directly impacts AGRIM's ability to provide competitive pricing, ensure quality, and build strong relationships with both farmers and business partners.

Key Responsibilities:

- Develop and implement comprehensive category strategies aligned with AGRIM's overall business objectives to maximize profitability and market share.

- Conduct in-depth market research and analysis to identify trends, opportunities, and competitive threats within assigned commodity categories.

- Manage the entire category lifecycle, from sourcing and procurement to pricing and promotion, ensuring optimal performance at each stage.

- Collaborate with the sourcing team to identify and onboard new suppliers, negotiate favorable terms, and ensure consistent quality and supply.

- Analyze sales data, market trends, and customer feedback to identify opportunities for product innovation and category expansion.

- Develop and execute promotional campaigns and marketing initiatives to drive sales and increase brand awareness within assigned categories.

- Monitor and analyze key performance indicators (KPIs) to track progress against goals and identify areas for improvement.

- Build and maintain strong relationships with key stakeholders, including farmers, suppliers, customers, and internal teams.

- Optimize pricing strategies based on market dynamics, competitive landscape, and cost analysis to maximize profitability.

Required Skillset:

- Demonstrated ability to develop and execute successful category strategies that drive growth and profitability.

- Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.

- Excellent negotiation and communication skills with the ability to build strong relationships with internal and external stakeholders.

- Deep understanding of agricultural commodity markets, supply chains, and pricing dynamics.

- Proficiency in using data analysis tools and techniques to extract insights and inform decision-making.

- Ability to work independently and as part of a team in a fast-paced, dynamic environment.

- Bachelor's/Master's degree in Agriculture, Business, Economics, or a related field.

- 4-8 years of relevant experience in category management, sourcing, or procurement within the agricultural industry.