Description:

About Us

Agrim is Indias largest Agri-input ecommerce platform, empowering lakhs of retailers across the country with better access, pricing, and service. Were backed by marquee investors and are growing fast.

With 800+ employees and ambitious plans to 2x in the next two quarters, we are transforming how Agri-retailers buy and grow their businesses. Our culture is rooted in five values: Delivery Excellence, Ownership, Frugality, Simplicity, and Transparency. You can read more about us here:

Role Overview

This is a high impact leadership role where you will lead the team building and management of a 200+ inside tele sales force tasked with onboarding retailers onto our platform (Agrim Retailer App).Your mandate is simple but demanding - Lead the inside sales force to onboard 200,000 agri-input retailers in 2 years while maintaining Cost of Acquisition (CAC) discipline.

Why this role matters?

This role is the heartbeat of our growth engine. AGRIM's growth depends on deep rural penetration, high quality retailer onboarding, and consistent order generation. This role forms the backbone of this execution engine ensuring inside sales team gives predictable and scalable performance.

Key Responsibilities:

- Build and scale team: Hire, train, and manage a 200+ member inside telesales team across multiple locations.

- Own retailer acquisition targets: Drive monthly retailer onboarding run-rates to deliver the mandate of 200,000 agri-input retailers in 2 years while maintaining CAC discipline.

- Design sales playbook: Create, standardize, and continuously improve sales scripts, call workflows, objection-handling frameworks, and training modules tailored to agri-input retailers,Run performance governance: Set up rigorous MIS, dashboards, funnel reviews, and call quality audits to track productivity, conversion, and CAC at rep, pod, and program level.

- Cross functional collaboration: Partner with Product and Marketing to refine value propositions, campaigns, and onboarding journeys based on frontline feedback and funnel insights.

Success Metrics:

- Monthly retailer onboardings run rate.

- Customer Acquisition cost

- Quality of Retailer onboarding.

Requirements:

- 10-12 years of Inside Sales experience in sales force management in industries such as FMCG, fintech, telecom, microfinance, or B2B market places.

- Minimum 2 years leading a team of atleast 150 members as Senior Manager/AVP.

- Hands-on with data-driven sales ops (MIS, dashboards, funnel metrics)

- Strong grasp of unit economics and experience driving CAC discipline.

Why Join UsAt Agrim, you will shape the people engine of a Bharat-scale startup on its path to IPO. This is an opportunity to build one of Indias most impactful playbooks while working with a mission-driven team solving one of Indias largest distribution challenges.