AGRIM - Assistant Vice President - Inside Sales

Key Responsibilities :

- Build and scale retention engine : Hire, train, and manage a large inside telesales team focused on driving repeat business and long-term retailer engagement.

- Own retailer retention targets : Drive monthly retention and repeat purchase targets, ensuring growth in active cohorts while maintaining cost efficiency.

- Design retention playbook : Create and continuously improve call strategies, engagement frameworks, and lifecycle interventions (reorders, upsell, win-back) tailored to agri-retailers.

- Drive engagement & lifecycle management : Own customer lifecycle programs including follow-ups, reorder nudges, churn prevention, and win-back campaigns.

- Run performance governance : Set up MIS, dashboards, and cohort analyses to track retention, repeat rates, order frequency, and team productivity at rep and program level.

- Cross-functional collaboration : Partner with Product, Category, and Marketing to improve customer experience, assortment relevance, and retention-led campaigns.

Success Metrics :

- Monthly retention rate (cohort-wise & total)

- Repeat purchase rate & order frequency.

- Revenue contribution from existing customers.

- Churn rate / win-back efficiency - Team efficiency, Shrinkage, Attrition

Requirements :

- 10-12 years of Inside Sales experience in sales force management in industries such as FMCG, fintech, telecom, microfinance or B2B marketplaces.

- Minimum 2 years leading a team of at least 150 members as Senior Manager/AVP.

- Hands-on with data-driven sales ops (MIS, dashboards, funnel metrics)