We have an urgent requirement with one of the biggest consumer durable group at Mumbai  Designation : AGM - Marketing   Profile :  Develop & Execute marketing plan:   a) Understand Business Plan objective and plan activities with regional flavor & territory-wise (need based)  b) Develop & execute marketing plan within budget to support business objective & targets  c) Brand-wise & Product wise focus for keeping regular brand recalls to achieve Business Plan  Develop ATL and BTL communication, region specific events and promotions, leading to growth of consumer franchise and enhancement of brand equity at all customer touch points.  a) Increase in Brand saliency across Brands through: In depth consumer understanding & need gaps, Brand initiatives, Micro marketing strategies & initiatives to meet specific market requirements and Judicious distribution of budgets   b) Manage all media initiatives including creative development to ensure sufficient exposure and reach to the right Target Audience. Media vehicles not limited to Print, TV, Radio, Digital etc.  c) Manage all agencies – Creative / Media planning/ interactive / BTL on an on-going basis for smooth operations and value add to client  d) Vendor Negotiation, appointment and execution,  e) Timely availability of Catalogues / POPs, Product literature.  f) ISD Management   - To keep track of competitors marketing strategies and develop unique strategies for new product launch  - Design & Innovation management: To ensure brand communication is clear, uniform & innovative as per brand guidelines  Interested candidate with similar profile forward cv in word format with current and expected package.  VED 09811762409

Mumbai

AGM - Marketing - Consumer Durable 

Job Description for AGM - Marketing - Consumer Durable  in Mployglobal in  Mumbai for (8-12) years of experience. Apply Now!