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AGM - Digital Marketing Job Responsibilities: - End-to-end management of performance marketing activity across Paid Social channels. - Supporting performance marketing activity across additional channels such as Paid Search and working closely with any partner agencies to implement, optimize and report on performance. - Develop test and learn initiatives across Paid Social. - Work with Digital Marketing to ensure messaging across all channels are consistent and aligned. - Work closely with the wider marketing team to optimize audience strategies. - Ensure budget is spent across performance channels efficiently. - Track and report on key performance indicators of media activity. - Managing the day-to-day digital marketing strategy and operations. - Providing reports and analysis to demonstrate effective ROI to key stakeholders. - Own all performance targets and budgets across marketing objectives such as new user acquisition. - Monitor and optimize channels and campaigns to achieve business objectives around quality and scale. - Analyze results and make data-driven recommendations for the optimization for future marketing campaigns. - Coordinate with cross-functional teams (product, content, data, CRM) to define metrics, measure performance, and develop actionable insights. Performance Marketing Requirements: - Skills in search platforms including; Google AdWords, Bing Ads, SA360 - Understanding of social media advertising across major platforms (Facebook, Twitter, Instagram) - Website Analytics (mostly in Google Analytics) - Keyword Research skills - Experience working on a Performance Media (SEM and Social) strategy

Chennai

AGM - Digital Marketing - Retail/FMCG 

Job Description for AGM - Digital Marketing - Retail/FMCG  in XPHENO PRIVATE LIMITED in  Chennai for (10-15) years of experience. Apply Now!

AGM - Digital Marketing - Retail/FMCG  | iimjobs.com