One of Mumbai's leading real estate developers has built a strong presence in the city through the creation of premium, high-quality developments in prime locations. With a clear focus on quality, long-term value creation, and responsible growth, the organisation has already shaped South Mumbai's skyline with ultra-luxury developments. For a Performance Marketing Manager, this environment offers the opportunity to work within a legacy-driven organisation while contributing to contemporary brand building. The role aligns closely with the company's emphasis on thoughtful storytelling, brand consistency and long-term reputation management - requiring an understanding of heritage brands, modern marketing platforms and disciplined execution across digital and offline channels.

Department: Marketing/Brand Management

Role Guide: Head of Marketing

Objective

- Define business goals, digital media plans and calibrated spends

- Proactively manage and drive the annual budget process for digital and performance marketing related activity ACROSS client bases

- Execute SEM (across bidding, ad copy and landing page optimisation), Paid Ad campaigns (across Facebook, Google, LinkedIn), native Ad and programmatic campaigns

- Create and maintain appropriate dashboards towards demand generation performance tracking, budgets versus spends and other KPIs

- Manage technical aspects of key marketing and analytics systems (marketing automation, CRM, data services, Google Analytics) and lead management processes across those systems

- Manage end-to-end landing page development and deployment, and troubleshoot when necessary

- Work with Brand, Product and Creative teams + external stakeholders to ensure timely briefs are delivered to the agencies

Key Responsibilities

1. Define business-aligned performance marketing strategies across projects, including lead generation, inventory push and sustenance campaigns.

2. Plan, execute and optimise paid media campaigns across Google (Search, Display, YouTube), Meta (Facebook, Instagram), LinkedIn, native and programmatic platforms.

3. Own SEM execution including keyword strategy, bidding frameworks, ad copy optimisation and landing page performance.

4. Manage digital budgets and ensure calibrated spends aligned with business priorities, ROI benchmarks and monthly targets.

5. Create, maintain and analyse performance dashboards covering leads, CPL, CPQL, conversion ratios, spends vs budgets and sales outcomes.

6. Oversee technical marketing infrastructure including CRM integrations, lead routing, marketing automation tools and Google Analytics.

7. Manage end-to-end landing page development, deployment, A/B testing and troubleshooting in collaboration with internal and external teams.

8. Work closely with Brand, Product, Sales, CRM and Creative teams to ensure timely, well-articulated briefs and aligned execution.

9. Liaise with external digital agencies and vendors to ensure quality output, timelines and performance accountability.

10. Continuously audit lead quality and consumer behaviour data to refine targeting, messaging and media strategy.

Performance Dimensions, KRAs & KPIs

I) Value Creation (create business value and follow through the results)

1) Conceptualisation and execution of business CALENDARS to enable lead generation and create brand awareness.

a) Innovation + Frequency + Scale + Output (No. of leads generated + Impact of these exercises pegged through brand surveys)

b) Breadth and depth. Deepen existing client relationships and contribute towards expanding the breadth of portfolio.

II) Operational Excellence (End-to-end execution per required result areas)

1) Project Management ownership. High degree of finesse in end-to-end campaign execution.

a) i) Quality of work | ii) Adherence to timelines | iii) Impact on client business | iv) Innovation and Inputs

b) i) Quality of output | ii) Feedback from relevant stakeholders

III) Stakeholder Management (Manage and influence stakeholders to drive results)

1) Collaborate with Sales/Marketing/Media/Sales Strategy to conceptualise and formulate the way forward for the brand.

a) Current understanding of issues across functions

b) Generating synergies across functions

Experience, Skills & Knowledge

- 4-5 years of experience in performance marketing, digital media or demand generation roles, preferably within real estate, luxury or high-involvement categories.

- Strong understanding of paid media platforms, analytics, CRM systems and marketing automation tools.

- Strategic and analytical thinking with the ability to translate data into business insights and actions.

- Experience working closely with sales teams to improve lead quality and conversion outcomes.

- Strong project management skills with the ability to manage multiple stakeholders and agencies.