Agency 2017 - Brand Manager

Brand Manager

Job Description:

1. Develop and implement annual brand and marketing plans, including ATL, BTL, and digital campaigns.

2. Translate consumer, market, and sales insights into actionable brand strategies.

3. Manage the timely delivery of all brand assets, campaigns, and activations across multiple projects.

4. Collaborate with sales, channel, loyalty, media, and design teams to align marketing with business goals.

5. Drive innovations and interventions to maximise leads, walk-ins, and bookings.

6. Oversee budgets, performance metrics (CPL, CPVD, CPB), and ensure campaigns deliver measurable impact.

7. Track competitor activities, market trends, and customer insights to influence brand decisions.