Job Title: Sr Manager / Manager - Marketing and Communications

Function: Marketing & Communications

Business: Infrastructure

Company: Aequs SEZ Private Limited

Location: Bangalore, Karnataka

Job Summary:

- This position is responsible for delivering end-to-end marketing and communication solutions for Aequs Infra, combining strong execution capabilities with strategic oversight to drive brand visibility, stakeholder engagement, and business growth.

- The role encompasses comprehensive campaign management, digital marketing, content development, and event management, while also supporting product launches and internal communication initiatives.

- Operating in a fast-paced, data-driven environment, the role demands agility, adaptability, creativity, and a strong process orientation.

- Hand on expertise of modern marketing tools and analytics is key to ensuring effective outcomes and continuous brand advancement.

Responsibilities:

- Plan & Execute Marketing Campaigns: Develop and implement integrated marketing campaigns aligned with business objectives and brand guidelines.

- Content Creation & Management: Create compelling content for digital platforms, social media, newsletters, and marketing collateral.

- Corporate Events, trade events & Stakeholder Engagement: Assist in organizing corporate events, exhibitions, and high-profile stakeholder visits.

- Product Launch Support: Plan and execute marketing activities for new product launches, including go-to-market strategies, promotional campaigns, and launch events.

- Digital & Social Media Marketing: Drive engagement through social media strategies, digital campaigns, and analytics-driven optimization.

- Event Management: Plan, coordinate, and represent the company at industry events, trade fairs, and exhibitions to strengthen brand presence.

- Agency & Vendor Coordination: Manage relationships with creative agencies, media partners, and vendors to ensure timely and quality deliverables.

- Internal Communications: Support employee engagement initiatives, intranet content, and internal branding activities.

- Performance Tracking: Monitor campaign performance, analyze metrics, and prepare actionable reports for leadership.

Qualifications:

Education:

- Bachelor's or Master's degree in any discipline.

- Degree or diploma in Marketing, Communications, or related fields preferred.

Experience:

- 5-7 years of proven experience in marketing, branding, and communications, ideally within B2B or infrastructure sectors.

- Exposure to commercial real estate, infrastructure, or related industries will be considered an added advantage.

Skills:

- Proactive & Agile Marketing Professional: Demonstrates the ability to take initiative, work independently, and take quick& collaborative, informed decisions in fast-paced environments.

- End-to-End Project Management: Strong organizational and planning abilities to manage multiple projects, timelines, and stakeholders effectively.

- Cross-Functional Collaboration: Skilled at working seamlessly with teams and departments to deliver integrated marketing solutions.

- Digital & Tech Proficiency: Advanced knowledge of MS Office Suite, Canva, and design/editing tools; familiarity with marketing automation, AI-driven marketing tools and business analytics platforms.

- Digital Marketing Expertise: Hands-on experience in social media marketing, SEO, paid campaigns, and performance analytics.

- Exceptional Communication: Superior written and verbal communication skills with a flair for impactful storytelling and brand messaging.

- Stakeholder Management: Ability to engage and influence internal and external stakeholders while maintaining brand consistency.

- Data-Driven Mindset: Comfortable using analytics to measure campaign performance and optimize strategies for better ROI.

Behavioural competencies:

- Collaboration and teamwork

- Initiative and ownership

- Adaptability and resilience

- Attention to detail

- Strategic and dynamic thinking

- Flexible and adaptive

- Tech curiosity and continuous learning

- Collaboration and communication

- Problem-solving and adaptability

- Process orientation

Functional Competencies:

COMPETENCY REQUIRED LEVEL:

- Content creation / development 3 - Contributor

- Digital Marketing 3 - Contributor

- Social media marketing 3 - Contributor

- Event planning and execution 3 - Contributor

- Stakeholder engagement 3 - Contributor

- Marketing analytics and reporting 3 - Contributor

- Campaign strategy and execution 3 - Contributor

- Vendor and agency contribution 3- Contributor

- Budget and resource planning 3- Contributor

- Technology adoption 4- Mentor

- Level:- 1 - Beginner 2 - Learner 3 - Contributor 4 - Mentor 5 - Expert