About the Role:

We are looking for an innovative and data-driven AEO (Answer Engine Optimization) / GEO (Generative Engine Optimization) Growth Lead to build and scale our visibility across AI-powered discovery platforms including ChatGPT, Gemini, Perplexity, Claude, Copilot, and emerging answer engines.

This role will be responsible for ensuring that our brand, products, thought leadership content, and financial expertise are accurately represented and frequently surfaced in AI-generated responses and conversational search experiences. The individual will work at the intersection of SEO, Content Strategy, AI Search, Knowledge Graph Optimization, Digital PR, and Growth Marketing.

As AI-driven search increasingly influences customer acquisition and decision-making, this role will be critical in establishing the organization as a trusted authority within the FinTech and Payments ecosystem.

Key Responsibilities:

AI Search & Discovery Strategy:

Develop and execute the organization's AEO/GEO strategy to improve discoverability across AI-powered search and answer engines.

Build frameworks to optimize content for large language models (LLMs), conversational search, and AI assistants.

Monitor emerging trends in AI search, retrieval systems, vector search, and generative discovery platforms.

Establish KPIs and measurement frameworks for AI-driven visibility and brand presence.

Content & Knowledge Optimization:

Create and optimize content structures that improve AI understanding and citation of company content.

Develop authoritative content clusters around:

- Payments

- Digital Banking

- Lending

- Merchant Solutions

- FinTech Innovation

- Regulatory Developments

- Financial Literacy

Implement structured data, schema markup, and entity optimization strategies.

Partner with content teams to build AI-friendly knowledge repositories and FAQs.

Brand Authority & Digital PR:

Drive initiatives that strengthen the company's digital authority across the web.

Build relationships with industry publications, analyst firms, fintech communities, and influencers.

Increase third-party mentions, citations, backlinks, and references that influence AI model visibility.

Enhance executive thought leadership programs to improve AI recognition of key company leaders.

Search & Growth Analytics:

Monitor brand visibility across:

- ChatGPT

- Gemini

- Claude

- Perplexity

- Microsoft Copilot

- Traditional Search Engines

Analyze citation patterns, referral traffic, search share of voice, and AI-generated brand mentions.

Create dashboards and reporting mechanisms to track AI search performance and business impact.

SEO & Technical Optimization:

Collaborate with SEO and engineering teams to:

- Improve crawlability and indexing.

- Optimize site architecture.

- Enhance content discoverability.

- Implement structured data and knowledge graph strategies.

- Ensure content and product pages are optimized for both traditional and AI-driven search experiences.

Cross-Functional Collaboration:

Work closely with Product, Marketing, Content, Communications, Brand, and Data teams.

Educate stakeholders on AI search trends and optimization opportunities.

Develop organizational best practices for AI-native content creation.

Experimentation & Innovation:

Continuously test and evaluate new GEO/AEO methodologies.

Leverage AI tools to identify content gaps, emerging topics, and competitive opportunities.

Conduct competitor benchmarking across fintech and payments players.

Desired Qualifications:

- Bachelor's degree in Marketing, Business, Technology, Communications, or related discipline.

- 6-12 years of experience in Growth Marketing, SEO, Content Strategy, Organic Acquisition, Digital Marketing, or AI Search Optimization.

- Experience in FinTech, Payments, Banking, Financial Services, SaaS, or Technology industries preferred.

Strong understanding of:

- SEO and Technical SEO

- AI Search Ecosystems

- Generative AI Platforms

- Knowledge Graphs

- Structured Data & Schema

- Content Marketing

- Digital PR